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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
AI shoppers outpace humans but hit retail roadblocks

AI shoppers outpace humans but hit retail roadblocks

Article
Apr 28, 2025

Holiday traffic surged with AI bots, but trust issues, security concerns, and web design flaws risk halting the agent revolution before it scales.

Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers

Audio
Apr 28, 2025

On today’s podcast episode, we discuss how the judge thinks Google is, and isn’t, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

Companies line up for Chrome as Google faces antitrust pressure

Companies line up for Chrome as Google faces antitrust pressure

Article
Apr 25, 2025

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

Perplexity’s Comet browser will track users for hyperpersonalized ads, sponsored content

Article
Apr 25, 2025

CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.

YouTube’s new AI search test will require advertisers, creators to adapt

YouTube’s new AI search test will require advertisers, creators to adapt

Article
Apr 25, 2025

YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.

Google backs off third-party cookie ban amid regulatory pressure

Google backs off third-party cookie ban amid regulatory pressure

Article
Apr 24, 2025

Google halts plans to remove third-party cookies in Chrome: The move delays a major privacy shift but doesn’t stop the push for user-centric ad models.

Google’s search business proves highly resilient amid a challenging economic environment

Article
Apr 24, 2025

Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power

20 years of YouTube: What’s next for the king of video?

20 years of YouTube: What’s next for the king of video?

Article
Apr 23, 2025

YouTube’s journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet’s most powerful platform.

AWS’ data center slowdown could signal strategy shift, not retreat

Article
Apr 23, 2025

Amid high costs and tariff risks, Amazon’s pause on colocation reflects a move to prioritize flexibility, control, and long-term scalability.

B2B SEO and the Shift to AI-Driven Search

B2B SEO and the Shift to AI-Driven Search

Report
Apr 23, 2025

As AI changes how buyers discover content, B2B brands have an opportunity to gain visibility. This report explores how SEO strategies can evolve to meet AI-powered search and why structured, trusted content wins.

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OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

Article
Apr 23, 2025

Control of the world’s top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.

Google challengers rise as Perplexity makes deal with Motorola

Article
Apr 22, 2025

Perplexity eyes smartphone deals to challenge Google’s mobile search dominance: With Motorola on board and Samsung talks underway, Perplexity’s AI could replace Google Gemini on Android phones

Teens don’t worry about social media’s potential harms, value it for sense of community

Teens don’t worry about social media’s potential harms, value it for sense of community

Article
Apr 22, 2025

Despite mental health concerns and corporate distrust, teens still find value in social platforms—especially for connection, creativity, and emotional support.

Canada Digital Ad Spending 2025

Canada Digital Ad Spending 2025

Report
Apr 18, 2025

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

Google AI Overviews decrease CTRs by 34.5%, per new study

Google AI Overviews decrease CTRs by 34.5%, per new study

Article
Apr 18, 2025

Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.

Google’s second monopoly ruling will cause digital advertising upheaval

Article
Apr 18, 2025

A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.

Potential price hikes push buyers into overdrive, spark tech spending frenzy for Gen Zers

Article
Apr 18, 2025

Anticipated tariffs are speeding up purchasing decisions, revealing a tension between economic caution and the desire to avoid future markups.

US Digital Ad Spending Benchmarks: Q1 2025​

US Digital Ad Spending Benchmarks: Q1 2025​

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

US Search Ad Spending Benchmarks: Q1 2025

US Search Ad Spending Benchmarks: Q1 2025

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

Gates vs. Schmidt: Big Tech titans clash on AI’s job takeover timeline

Gates vs. Schmidt: Big Tech titans clash on AI’s job takeover timeline

Article
Apr 16, 2025

Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.

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