Search ad spending will not be immune to the economic upheaval caused by the US tariff regime. But it will be less susceptible than other spending areas.

Meta’s ‘epidemic of scams’ is only worsening: As platforms fail to combat ad fraud, advertisers must be proactive to protect investments.

Google expands ads into AI Mode: But marketers lack visibility into performance as analytics gaps persist.

Android XR gives Google a reboot, but the ghost of Glass lingers: Packed with features and a fashion-forward focus, Google’s smart glasses will have to outshine Meta—and escape its own past.

AI-forward, frictionless customer experience helps ensure Google Pay’s consistent use.

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media—and which parts of each might fare best and worst.

YouTube expands Premium Lite to more countries: The lower-cost tier aims to attract price-sensitive users without hurting ad revenues.

Strong Q1 ad results show resilience: But AI, tariffs, and antitrust pressures will reshape how and where marketers spend in 2025.

Drivers overwhelmingly prefer voice assistants over drive-thrus, presenting a ripe opportunity for restaurants to cash in on convenience and curbside cravings.

Google has entered the AI shopping arena: The company’s AI Mode experience aims to assist consumers throughout every step of the shopping experience—from finding inspiration to buying at the right moment.

The new coding agent runs in ChatGPT, aiming to reduce reliance on third-party tools and deepen integration into developer workflows.

While third-party cookies are here to stay—for now—marketers can’t afford to be complacent about measurement. With privacy regulations mounting and most consumers blocking cookies, measuring digital ad performance remains a complex and challenging task.

Apple’s Fortnite feud, Amazon’s device division cuts, and Apple Music’s new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

Google’s AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.

With AI tools creeping into shopping, Google could borrow Pinterest’s discovery model to stay relevant in design, DIY, and fashion search.

Google settles in ongoing cases: The tech giant is increasingly facing regulatory scrutiny over its data collection practices that could restructure the ad ecosystem.

Shorts now dominate prime screen space on connected TVs, signaling YouTube’s bid to normalize mobile-first formats in the living room—whether users like it or not.

While developers tout productivity bots, users prefer simple, free, opt-out-friendly AI for creative and informational help—not task automation they never asked for.

“Shopper journeys are very complex, and retail media networks (RMNs) need scale to reach those shoppers, wherever they may be,” said Shawn McGahee, head of retail media at Google, during last week’s EMARKETER Summit on commerce media.

Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options