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EMARKETER

YouTube’s new AI search test will require advertisers, creators to adapt

Article by Marisa Jones  |  Apr 25, 2025
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YouTube’s new AI search test will require advertisers, creators to adapt
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Topics
Artificial Intelligence (AI)
Search Ad Spending
Search Marketing
United States

The news: YouTube is testing new AI search results as part of Google’s push for AI dominance, per a company blog post.

  • The first feature will see YouTube experiment with a video carousel of search results in Google’s AI Overviews, which will surface relevant videos based on user queries.
  • The platform is also testing AI-powered video summaries and a dedicated AI Mode in search results.

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