The news: Apple has rebranded Search Ads to Apple Ads as part of its broader effort to expand advertising opportunities beyond search results, per 9To5Mac.
Apple will now display ads within its Today tab and in the “You Might Also Like” section of some app listings in a move to drive ad spending on Apple advertising, which has previously been a pain point for sectors like Apple News.
Per an Apple representative, “When Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results. Today, advertisers can run ads in multiple placements across the App Store, so we’ve decided to change our name.”
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