The news: Apple has rebranded Search Ads to Apple Ads as part of its broader effort to expand advertising opportunities beyond search results, per 9To5Mac.
- Apple will now display ads within its Today tab and in the “You Might Also Like” section of some app listings in a move to drive ad spending on Apple advertising, which has previously been a pain point for sectors like Apple News.
- Per an Apple representative, “When Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results. Today, advertisers can run ads in multiple placements across the App Store, so we’ve decided to change our name.”