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Microsoft struggles to keep up with Google, OpenAI in search market

The news: Microsoft is falling behind Google in the search landscape as AI products—including ChatGPT—take over more of the market.

CEO Satya Nadella said Microsoft incorrectly believed search would remain a decentralized product. “Who would have thought that search would be the biggest winner in organizing the web? We obviously didn’t see it, and Google saw it and executed it super well,” Nadella said on a podcast.

That miscalculation could prove costly as the search market evolves.

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