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Delays for an upgraded Siri could cost Apple in voice assistant race

The news: A more personalized and intelligent Siri, which was originally expected in the iOS 18.4 update, is delayed until sometime “in the coming year.” It’s another instance of a Big Tech company not following through on a product promise.

Apple said that it’s taking more time to create an AI-enhanced Siri that meets its expectations, according to Daring Fireball, per Apple Insider.

Siri’s AI enhancements were set to include awareness of personal context and the ability to take action within apps on a user’s behalf.

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