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EMARKETER

Apple’s AI strategy could fall short of iPhone success

Article by Grace Harmon  |  Nov 6, 2024
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Apple’s AI strategy could fall short of iPhone success
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Topics
Artificial Intelligence (AI)
Wearables
Smartphones
US

The news: Apple warned that its new technologies may never be as profitable as the iPhone.

  • The company’s annual report included new risk factors regarding artificial intelligence and stated that new products and services may have lower revenues and profit margins than its existing offerings.
  • Apple also issued a warning that AI and other new technologies can increase safety risks and expose users to harmful, inaccurate, and negative content.

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