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Data Drop: 4 Charts on Canada CTV and Digital Video

CTV Viewership Rivals That of Linear TV

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About This Report
Our latest forecasts for CTV and digital video viewers in Canada show that audiences are now a match for linear TV and exceed it in some age groups.

Canada’s viewing landscape has shifted dramatically in the past decade, changing the way advertisers reach target audiences. Here are four charts that highlight key stats on the viewership of connected TV (CTV) and digital video in Canada.

CTV viewership continues to rise

CTV viewership now rivals that of linear TV. Over the past decade, CTV viewership has increased 54.2%. In 2024, 28.3 million viewers of all ages will watch CTV compared with 28.0 million adults who will watch linear TV (live or recorded), according to our estimates. Next year, we expect CTV viewership to grow 2.2%, while TV viewership will decline.

authors

Paul Briggs

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