Consumers prefer free or low-cost content, but aren’t thrilled with the privacy status quo
The regulatory tide is shifting to help consumers protect their data
The ad industry still has a long way to go to appease regulators and consumers
How should advertisers approach privacy in 2025?
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On average, US consumers will spend over 8 hours a day with digital media, dropping data breadcrumbs all the while. As more states pass comprehensive privacy legislation, it will keep getting harder for advertisers to take advantage of consumer data.
Key Question: How do consumers feel about online privacy, and how is data protection legislation, regulation, and enforcement influencing digital advertising strategies?
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