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EMARKETER

Google finds news content in EU is worthless to its ad revenue

Article by Grace Harmon  |  Mar 25, 2025
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Google finds news content in EU is worthless to its ad revenue
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Topics
Search
News
Artificial Intelligence (AI)
Europe

The news: Google said that the importance of European news content to Google’s business in the region is vastly overestimated and that it has no impact on ad revenues.

  • After an experiment in the EU that excluded news content from Search, News, and Discover for about 1% of users, Google said usage only dropped 0.8% and ad revenues didn’t change at all.
  • The company didn’t clarify if this test—which took place in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland, and Spain—will now be conducted in other regions.

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