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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Facebook Advertising 2021

Facebook Advertising 2021

Report
Nov 04, 2021

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Top retailers see ecommerce sales growth this year on top of record-breaking sales in 2020

Article
Nov 03, 2021

The rebound of in-store shopping in the US has been stronger this year than we initially anticipated in April.

Shopify is pushing into cross-border commerce in a bid to attract larger merchants

Shopify is pushing into cross-border commerce in a bid to attract larger merchants

Article
Nov 02, 2021

Shopify’s cross-border features show it’s shifting away from smaller sellers: The platform rose to popularity in part due to supporting mom-and-pops, but its newest international-focused features show it’s going all in on its biggest clients.

UK holiday 2021 spending is forecast to look more like 2019 than 2020

Article
Nov 01, 2021

Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.

Zip anticipates strong holiday season amid BNPL blitz—but with more competition

Article
Nov 01, 2021

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

Amazon will corner 41.0% of the US retail ecommerce market this year

Amazon will corner 41.0% of the US retail ecommerce market this year

Article
Oct 29, 2021

Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.

2021 holiday sales see the strongest growth in 20 years

2021 holiday sales see the strongest growth in 20 years

Article
Oct 20, 2021

US holiday retail sales in 2021 will see the strongest growth in more than 20 years, rising 9.0% from last year to $1.147 trillion.

Consumers to get jump-start on holiday shopping this year

Consumers to get jump-start on holiday shopping this year

Article
Oct 19, 2021

This year’s holiday shopping season will once again kick off early with consumers motivated to avoid shipping delays and out-of-stock items.

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

US retail holiday season sales will grow the fastest in years despite ecommerce deceleration

Article
Oct 11, 2021

US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021.

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Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Article
Oct 06, 2021

Singles’ Day, the online shopping festival invented by Chinese ecommerce giant Alibaba and held on November 11, is widely known in the West. Now, a series of similar “double-digit” shopping festivals from digital powerhouses Lazada and Shopee are driving ecommerce growth in Southeast Asia.

Digital transaction value for debit cards meaningfully outperformed credit cards in 2020

Article
Oct 05, 2021

As consumers have gotten more comfortable using debit cards online, US digital debit card spending has outpaced that of credit cards. Transaction value will fall in 2021, but we expect growth to return in 2022.

The top 10 US retail categories ranked by social media actions

The top 10 US retail categories ranked by social media actions

Article
Sep 30, 2021

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

Ecommerce sales in Western Europe beat expectations

Ecommerce sales in Western Europe beat expectations

Article
Sep 28, 2021

Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise for the next several years. By the end of 2022, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion.

Delivery faces off with click and collect for grocery ecommerce market share

Delivery faces off with click and collect for grocery ecommerce market share

Article
Sep 27, 2021

US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.

Digital grocery buyers have reached critical mass

Digital grocery buyers have reached critical mass

Article
Sep 22, 2021

The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

Article
Sep 21, 2021

Take a look at some of Insider Intelligence's latest retail stories.

Amazon Business has grown about 50% each year since 2018

Amazon Business has grown about 50% each year since 2018

Article
Sep 21, 2021

Amazon Business, which has grown rapidly since its launch in 2015, will increase its US product sales by 43.5% year over year to reach $27.59 billion in 2021.

US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

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