Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce

How to Create Seamless B2B Buyer Journeys and Commerce Opportunities | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Nov 12, 2021

Find out what you’ll need to build effective B2B ecommerce strategies

Of the top US retailers, Apple expects the strongest holiday ecommerce sales

Article
Nov 12, 2021

While Amazon has the largest share of holiday ecommerce sales this year at 41.9%, Apple will post the strongest growth at 36.9%.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

How the Cyber Five are stacking up for holiday shopping

How the Cyber Five are stacking up for holiday shopping

Article
Nov 08, 2021

Black Friday and Cyber Monday have been growing in importance to holiday ecommerce for more than a decade, despite the persistent myth that early holiday promotions would pull demand forward to take the wind out of these promotions.

Q&A: AptDeco disrupts consumer’s relationship with home furnishing

Article
Nov 05, 2021

Insider Intelligence spoke with Reham Fagiri, co-founder and CEO of NYC-based AptDeco, an ecommerce platform that enables individuals to sell and buy used furniture.

Facebook Advertising 2021

Facebook Advertising 2021

Report
Nov 04, 2021

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Top retailers see ecommerce sales growth this year on top of record-breaking sales in 2020

Article
Nov 03, 2021

The rebound of in-store shopping in the US has been stronger this year than we initially anticipated in April.

Shopify is pushing into cross-border commerce in a bid to attract larger merchants

Shopify is pushing into cross-border commerce in a bid to attract larger merchants

Article
Nov 02, 2021

Shopify’s cross-border features show it’s shifting away from smaller sellers: The platform rose to popularity in part due to supporting mom-and-pops, but its newest international-focused features show it’s going all in on its biggest clients.

UK holiday 2021 spending is forecast to look more like 2019 than 2020

Article
Nov 01, 2021

Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Zip anticipates strong holiday season amid BNPL blitz—but with more competition

Article
Nov 01, 2021

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

Amazon will corner 41.0% of the US retail ecommerce market this year

Amazon will corner 41.0% of the US retail ecommerce market this year

Article
Oct 29, 2021

Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.

2021 holiday sales see the strongest growth in 20 years

2021 holiday sales see the strongest growth in 20 years

Article
Oct 20, 2021

US holiday retail sales in 2021 will see the strongest growth in more than 20 years, rising 9.0% from last year to $1.147 trillion.

Consumers to get jump-start on holiday shopping this year

Consumers to get jump-start on holiday shopping this year

Article
Oct 19, 2021

This year’s holiday shopping season will once again kick off early with consumers motivated to avoid shipping delays and out-of-stock items.

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

US retail holiday season sales will grow the fastest in years despite ecommerce deceleration

Article
Oct 11, 2021

US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021.

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Article
Oct 06, 2021

Singles’ Day, the online shopping festival invented by Chinese ecommerce giant Alibaba and held on November 11, is widely known in the West. Now, a series of similar “double-digit” shopping festivals from digital powerhouses Lazada and Shopee are driving ecommerce growth in Southeast Asia.

Digital transaction value for debit cards meaningfully outperformed credit cards in 2020

Article
Oct 05, 2021

As consumers have gotten more comfortable using debit cards online, US digital debit card spending has outpaced that of credit cards. Transaction value will fall in 2021, but we expect growth to return in 2022.

The top 10 US retail categories ranked by social media actions

The top 10 US retail categories ranked by social media actions

Article
Sep 30, 2021

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or