As retailers adjust to a changing sales climate dominated by ecommerce, leveraging insights, media programs, and data can drive product sales and profit.

The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.

The pandemic has disrupted the influencer marketing industry. But it’s not time to completely throw out the rulebook, as most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market.

Consumers’ routines, priorities and needs have shifted dramatically this year, and holiday shopping will be no exception. Google shares ways to help retailers retain new customers, flex with demand and other strategies to come out ahead.

Footwear retailer Payless, which filed for bankruptcy last year, is relaunching its brand with a new ecommerce site and brick-and-mortar ambitions.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics. They will discuss the insights you can gain through a deeper understanding of the analytics behind your online presence.

Digital is quickly becoming the channel of choice for many advertisers in Latin America. From 2015 to 2020, digital’s share of total media ad spending in Latin America more than doubled from 18.0% to 39.1%. Given the current circumstances, this share should further improve in the years ahead.

The pandemic has hit Spain hard, affecting all industries within the country, particularly retail.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

In a world where consumers are empowered with unlimited access to information and ever-growing expectations, brands need to deliver remarkable experiences in order to differentiate.

For the first time since we began estimating ad revenues at Google, the company’s net US digital ad revenues will decline in absolute terms. Facebook and Amazon will continue to grow but at severely depressed rates compared with earlier expectations.

The coronavirus pandemic is putting a major dent in US digital ad spending growth. Outlays will increase by just 1.7% this year—read on to learn what that means for major ad channels and platforms.

Retail sales in France have taken a body blow during the coronavirus crisis, but digital retail is seeing gains. We expect retail ecommerce sales in France to total $77.27 billion (€69.01 billion) this year, compared with $66.00 billion (€58.94 billion) in 2019.

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?

Many small and medium-sized businesses (SMBs) have had to adapt in the past few months, banking on ecommerce to help bolster sales as uncertainty of store openings remains unclear.

While some consumers haven’t changed their stance about shopping for a car online, others have altered their views about it since the spread of the coronavirus.

Most Americans are at least somewhat worried about losing their jobs, and tens of millions have already filed for unemployment. We look at how consumers are responding to the coronavirus crisis.

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8. Our latest ranking of the nation’s top retailers by online sales shows strong growth for Target’s ecommerce business, while that of QVC and HSN owner Qurate Retail Group will decline.

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.