Digital is quickly becoming the channel of choice for many advertisers in Latin America. From 2015 to 2020, digital’s share of total media ad spending in Latin America more than doubled from 18.0% to 39.1%. Given the current circumstances, this share should further improve in the years ahead.

The pandemic has hit Spain hard, affecting all industries within the country, particularly retail.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

In a world where consumers are empowered with unlimited access to information and ever-growing expectations, brands need to deliver remarkable experiences in order to differentiate.

For the first time since we began estimating ad revenues at Google, the company’s net US digital ad revenues will decline in absolute terms. Facebook and Amazon will continue to grow but at severely depressed rates compared with earlier expectations.

The coronavirus pandemic is putting a major dent in US digital ad spending growth. Outlays will increase by just 1.7% this year—read on to learn what that means for major ad channels and platforms.

Retail sales in France have taken a body blow during the coronavirus crisis, but digital retail is seeing gains. We expect retail ecommerce sales in France to total $77.27 billion (€69.01 billion) this year, compared with $66.00 billion (€58.94 billion) in 2019.

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?

Many small and medium-sized businesses (SMBs) have had to adapt in the past few months, banking on ecommerce to help bolster sales as uncertainty of store openings remains unclear.

While some consumers haven’t changed their stance about shopping for a car online, others have altered their views about it since the spread of the coronavirus.

Most Americans are at least somewhat worried about losing their jobs, and tens of millions have already filed for unemployment. We look at how consumers are responding to the coronavirus crisis.

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8. Our latest ranking of the nation’s top retailers by online sales shows strong growth for Target’s ecommerce business, while that of QVC and HSN owner Qurate Retail Group will decline.

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.

The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.

The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.