Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
France Ecommerce 2020

France Ecommerce 2020

Report
Jun 11, 2020

Retail sales in France have taken a body blow during the coronavirus crisis, but digital retail is seeing gains. We expect retail ecommerce sales in France to total $77.27 billion (€69.01 billion) this year, compared with $66.00 billion (€58.94 billion) in 2019.

Shifting Consumer Behavior in the Era of 'It Depends!'

Shifting Consumer Behavior in the Era of 'It Depends!'

Audio
Jun 08, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?

Roughly Two-Thirds of SMB Owners Will Rely on Ecommerce More Post-Lockdown

Roughly Two-Thirds of SMB Owners Will Rely on Ecommerce More Post-Lockdown

Article
May 13, 2020

Many small and medium-sized businesses (SMBs) have had to adapt in the past few months, banking on ecommerce to help bolster sales as uncertainty of store openings remains unclear.

More Consumers Are Open to Buying Cars Digitally

More Consumers Are Open to Buying Cars Digitally

Article
May 07, 2020

While some consumers haven’t changed their stance about shopping for a car online, others have altered their views about it since the spread of the coronavirus.

US Consumer Confidence amid the Coronavirus Pandemic

US Consumer Confidence amid the Coronavirus Pandemic

Report
May 07, 2020

Most Americans are at least somewhat worried about losing their jobs, and tens of millions have already filed for unemployment. We look at how consumers are responding to the coronavirus crisis.

The Ad Platform: Advertising on Amazon During the Pandemic

The Ad Platform: Advertising on Amazon During the Pandemic

Audio
Apr 15, 2020

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Target Cracks Top 10 US Ecommerce Ranking

Target Cracks Top 10 US Ecommerce Ranking

Article
Feb 28, 2020

Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three competitors to become No. 8. Our latest ranking of the nation’s top retailers by online sales shows strong growth for Target’s ecommerce business, while that of QVC and HSN owner Qurate Retail Group will decline.

Drumroll, Please ... What Are the Top 10 US Ecommerce Companies?

Drumroll, Please ... What Are the Top 10 US Ecommerce Companies?

Audio
Feb 27, 2020

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu preview eMarketer's upcoming report and forecast on the top 10 ecommerce companies in the US.

How Digital Are Millennials in Their Shopping?

How Digital Are Millennials in Their Shopping?

Article
Feb 26, 2020

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.

US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

Report
Feb 13, 2020

The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.

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D2C Shopping Gains a Significant, Dedicated Audience

D2C Shopping Gains a Significant, Dedicated Audience

Article
Feb 05, 2020

The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.

Western Europe Ecommerce Trends 2020

Western Europe Ecommerce Trends 2020

Report
Jan 28, 2020

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.

The Future of Retail 2020

The Future of Retail 2020

Report
Dec 19, 2019

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

What's Ahead in 2019's Compressed Holiday Shopping Season? | Sponsored Content

Article
Dec 06, 2019

In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.

How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

Article
Dec 05, 2019

As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.

How Boomers Are Aging in Place

How Boomers Are Aging in Place

Article
Nov 14, 2019

Aging in place evokes an image of baby boomers staying put in the homes they’ve inhabited for decades, leaving only when carried out feet first. But it’s tempting to suggest that the phrase describes boomers’ lives in general as they become certifiably elderly. Amid chatter about boomers transforming the nature of old age, the reality is that they’re moving through a stage where people are more attached to what’s familiar and less attracted (or even averse) to what’s novel.

How Digital Usage Fits into Teens’ Buying Habits

How Digital Usage Fits into Teens’ Buying Habits

Article
Nov 14, 2019

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.

A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas

Article
Aug 07, 2019

When a B2B company is starting to build or assess its current marketplace strategy, understanding the different marketplace options is a first step. For our “B2B Marketplaces 2019” report, we analyzed the top three B2B marketplaces in the US—Amazon Business, Alibaba and Thomas—along with an overview of what makes their platforms work for both buyers and sellers.

eMarketer Live Analyst Series: Global Ecommerce

eMarketer Live Analyst Series: Global Ecommerce

Video
Jul 15, 2019

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

Article
May 30, 2019

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

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