Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
How Digital Are Millennials in Their Shopping?

How Digital Are Millennials in Their Shopping?

Article
Feb 26, 2020

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.

US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

US Holiday 2019 Review and Looking Ahead to Holiday 2020 Planning

Report
Feb 13, 2020

The 2019 holiday season posted modest retail sales growth amid a strong consumer economy but challenging calendar. With more economic risks ahead, the 2020 season may be even more challenged for growth.

D2C Shopping Gains a Significant, Dedicated Audience

D2C Shopping Gains a Significant, Dedicated Audience

Article
Feb 05, 2020

The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.

Western Europe Ecommerce Trends 2020

Western Europe Ecommerce Trends 2020

Report
Jan 28, 2020

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.

The Future of Retail 2020

The Future of Retail 2020

Report
Dec 19, 2019

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

What's Ahead in 2019's Compressed Holiday Shopping Season? | Sponsored Content

Article
Dec 06, 2019

In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.

How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

Article
Dec 05, 2019

As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.

How Boomers Are Aging in Place

How Boomers Are Aging in Place

Article
Nov 14, 2019

Aging in place evokes an image of baby boomers staying put in the homes they’ve inhabited for decades, leaving only when carried out feet first. But it’s tempting to suggest that the phrase describes boomers’ lives in general as they become certifiably elderly. Amid chatter about boomers transforming the nature of old age, the reality is that they’re moving through a stage where people are more attached to what’s familiar and less attracted (or even averse) to what’s novel.

How Digital Usage Fits into Teens’ Buying Habits

How Digital Usage Fits into Teens’ Buying Habits

Article
Nov 14, 2019

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.

A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas

Article
Aug 07, 2019

When a B2B company is starting to build or assess its current marketplace strategy, understanding the different marketplace options is a first step. For our “B2B Marketplaces 2019” report, we analyzed the top three B2B marketplaces in the US—Amazon Business, Alibaba and Thomas—along with an overview of what makes their platforms work for both buyers and sellers.

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eMarketer Live Analyst Series: Global Ecommerce

eMarketer Live Analyst Series: Global Ecommerce

Video
Jul 15, 2019

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

Article
May 30, 2019

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Article
May 06, 2019

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

What Retailers Need to Know About Gen Z

What Retailers Need to Know About Gen Z

Article
Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

US Digital Ad Spending 2019

US Digital Ad Spending 2019

Report
Mar 28, 2019

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

These Three Industries Have Huge Potential Online

Article
Feb 27, 2019

Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.

Holiday Shopping on Smartphones Led to Strong Ecommerce Growth

Holiday Shopping on Smartphones Led to Strong Ecommerce Growth

Article
Feb 19, 2019

The 2018 retail holiday season was exceptionally strong, with the highest growth rates for brick-and-mortar and ecommerce sales since 2011. Online spending performed noticeably better than the industry’s already optimistic expectations.

On-Demand, Tech Talk Tuesday Webinar: How to Optimize Your Product Content

Video
Jan 16, 2019

In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.

On-Demand, Tech Talk Tuesday Webinar: Turn Web Visitors into Customers

Video
Jan 15, 2019

In this Tech Talk webinar presentation, you'll discover how to increase revenue from your website by leveraging artificial intelligence (AI) and machine learning to understand when your customers aren't going down the right path, or when they're lost on your site.

China Retail and Ecommerce 2018

China Retail and Ecommerce 2018

Report
Dec 05, 2018

China’s fast-paced retail ecommerce growth hasn’t spelled doom for physical stores. Rather, brick-and-mortar is undergoing a transformation of its own, underlined by an infusion of technology and the growing integration between online and offline.

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