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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce

How Amazon is leveraging its non-ecommerce retail

Article
Sep 14, 2021

Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.

How Amazon, Walmart, and Target compare in digital grocery sales

How Amazon, Walmart, and Target compare in digital grocery sales

Article
Sep 14, 2021

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

Forecast: Just how big is Amazon Prime and how fast will it grow?

Article
Sep 10, 2021

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

Ecommerce will remain the fastest-growing segment of the US grocery market

Ecommerce will remain the fastest-growing segment of the US grocery market

Article
Sep 09, 2021

It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.

Walmart has cornered more than 25% of the US grocery ecommerce market

Article
Sep 02, 2021

Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.

Questions about TikTok’s new Shopping tab, answered

Questions about TikTok’s new Shopping tab, answered

Article
Aug 26, 2021

TikTok’s Shopping tab marks a big but necessary shift: The feature will let select Shopify merchants add product catalogs to their profiles, likely the first of many interface changes to facilitate ecommerce on the TikTok.

Worldwide ecommerce continues double-digit growth following pandemic push to online

Worldwide ecommerce continues double-digit growth following pandemic push to online

Article
Aug 19, 2021

Following a major shift to online retail in 2020, retail ecommerce sales will continue to grow by double digits through 2023 and make up an increasing share of total retail sales worldwide.

The Ad Platform: What we think about retail media

The Ad Platform: What we think about retail media

Audio
Aug 18, 2021

We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.

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Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Article
Aug 11, 2021

In 2021, Amazon will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

How retailers use co-branded credit cards to drive loyalty as shoppers shift online

How retailers use co-branded credit cards to drive loyalty as shoppers shift online

Article
Aug 10, 2021

Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.

Despite COVID and government crackdowns, Alibaba posts strong retail ecommerce revenue growth

Article
Aug 06, 2021

Alibaba’s quarterly earnings: The ecommerce giant posted strong growth in its retail and global businesses, even though we expect its share of China’s total ecommerce sales to dip slightly this year.

Despite COVID and government crackdowns, Alibaba posts strong retail revenue growth

Article
Aug 06, 2021

Alibaba’s quarterly earnings: The ecommerce giant posted strong growth in its retail and global businesses, even though we expect its share of China’s total ecommerce sales to dip slightly this year.

UK clothing sales shrink as a portion of the overall retail ecommerce market

Article
Aug 04, 2021

During the pandemic-induced lockdowns in 2020, many UK-based shoppers confined to their homes saw little need to shop for apparel, and even now, as restrictions ease, apparel will still not be a consumer focus.

More US consumers likely to continue shopping via ecommerce subscription models

More US consumers likely to continue shopping via ecommerce subscription models

Article
Jul 30, 2021

As retailers explore new strategies in H2 2021 and beyond, they will need to gain greater understanding of which consumer behaviors have shifted permanently, which will revert to those of pre-pandemic times, and which will settle somewhere in the middle.

Is Alibaba losing its dominance in China?

Is Alibaba losing its dominance in China?

Article
Jul 29, 2021

Three of the four largest ecommerce companies in the world are based in China—Alibaba, JD.com, and Pinduoduo (PDD)—and they are all still delivering impressive annual sales increases.

What to expect from Amazon Q2 2021 earnings

Article
Jul 29, 2021

Amazon’s Q2 earnings are tomorrow: Due in part to the coronavirus pandemic, we expect Amazon’s retail sales to best last year’s.

The preferred products of buyers in China’s $300 billion livestreaming ecommerce market

The preferred products of buyers in China’s $300 billion livestreaming ecommerce market

Article
Jul 28, 2021

The top 15 livestream shopping categories in China

Multichannel ecommerce sales pick up speed over nonstore retailers

Article
Jul 27, 2021

Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.

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