Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Ecommerce sales in Western Europe beat expectations

Ecommerce sales in Western Europe beat expectations

Article
Sep 28, 2021

Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise for the next several years. By the end of 2022, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion.

Delivery faces off with click and collect for grocery ecommerce market share

Delivery faces off with click and collect for grocery ecommerce market share

Article
Sep 27, 2021

US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.

Digital grocery buyers have reached critical mass

Digital grocery buyers have reached critical mass

Article
Sep 22, 2021

The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

Article
Sep 21, 2021

Take a look at some of Insider Intelligence's latest retail stories.

Amazon Business has grown about 50% each year since 2018

Amazon Business has grown about 50% each year since 2018

Article
Sep 21, 2021

Amazon Business, which has grown rapidly since its launch in 2015, will increase its US product sales by 43.5% year over year to reach $27.59 billion in 2021.

US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

How Amazon is leveraging its non-ecommerce retail

Article
Sep 14, 2021

Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.

How Amazon, Walmart, and Target compare in digital grocery sales

How Amazon, Walmart, and Target compare in digital grocery sales

Article
Sep 14, 2021

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

Forecast: Just how big is Amazon Prime and how fast will it grow?

Article
Sep 10, 2021

At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

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Ecommerce will remain the fastest-growing segment of the US grocery market

Ecommerce will remain the fastest-growing segment of the US grocery market

Article
Sep 09, 2021

It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.

Walmart has cornered more than 25% of the US grocery ecommerce market

Article
Sep 02, 2021

Walmart edged out Amazon in 2020 as the leading US grocery ecommerce retailer. We expect Walmart to continue outselling Amazon in grocery ecommerce sales through our 2023 projections.

Questions about TikTok’s new Shopping tab, answered

Questions about TikTok’s new Shopping tab, answered

Article
Aug 26, 2021

TikTok’s Shopping tab marks a big but necessary shift: The feature will let select Shopify merchants add product catalogs to their profiles, likely the first of many interface changes to facilitate ecommerce on the TikTok.

Worldwide ecommerce continues double-digit growth following pandemic push to online

Worldwide ecommerce continues double-digit growth following pandemic push to online

Article
Aug 19, 2021

Following a major shift to online retail in 2020, retail ecommerce sales will continue to grow by double digits through 2023 and make up an increasing share of total retail sales worldwide.

The Ad Platform: What we think about retail media

The Ad Platform: What we think about retail media

Audio
Aug 18, 2021

We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.

Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Article
Aug 11, 2021

In 2021, Amazon will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

How retailers use co-branded credit cards to drive loyalty as shoppers shift online

How retailers use co-branded credit cards to drive loyalty as shoppers shift online

Article
Aug 10, 2021

Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.

Despite COVID and government crackdowns, Alibaba posts strong retail ecommerce revenue growth

Article
Aug 06, 2021

Alibaba’s quarterly earnings: The ecommerce giant posted strong growth in its retail and global businesses, even though we expect its share of China’s total ecommerce sales to dip slightly this year.

Despite COVID and government crackdowns, Alibaba posts strong retail revenue growth

Article
Aug 06, 2021

Alibaba’s quarterly earnings: The ecommerce giant posted strong growth in its retail and global businesses, even though we expect its share of China’s total ecommerce sales to dip slightly this year.

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