ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 22, 2025

Nearly half of ad-supported TV viewing is streaming

Article |
 Aug 22, 2025

Amazon's evolution, investments raise a host of near-future questions

Article |
 Aug 22, 2025

How marketers can embrace Gen Alpha’s spending power

Article |
 Aug 22, 2025

Johnson & Johnson adds momentum to pharma’s US manufacturing surge

Article |
 Aug 22, 2025

US patients pay vastly different prices for the same healthcare procedures

Article |
 Aug 22, 2025

$10 billion Meta-Google cloud pact shows scale beats rivalry

Article |
 Aug 22, 2025

Pop Mart milks the Labubu craze

Article |
 Aug 22, 2025

Frequent phone use creates key mobile marketing opportunities

Article |
 Aug 22, 2025

The best BNPL customers are satisfied credit cardholders

Article |
 Aug 22, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

The preferred products of buyers in China’s $300 billion livestreaming ecommerce market

Article by Sara Lebow  |  Jul 28, 2021
Download
The preferred products of buyers in China’s $300 billion livestreaming ecommerce market
Share
Topics
Social Commerce
Personal Care & Beauty
Luxury Goods
China

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

China’s livestreaming ecommerce market will approach $300 billion in sales in 2021, a figure we expect to skyrocket for years to come. But what do consumers actually like to buy on this channel? About 46% of livestreaming ecommerce buyers are hungry for snacks, the most popular product category, followed by apparel and skincare products. Luxury accessories, streetwear, and home decor send fewer of these buyers reaching for their wallets.

Top 15 Product Categories that Livestreaming Ecommerce Buyers in China Prefer to Spend on, March 2021 (% of respondents)
E-Mail ChartDownload

More like this:

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account