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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Innovation in Asia: With AirAsia, the super app concept expands to new industries

Innovation in Asia: With AirAsia, the super app concept expands to new industries

Article
Dec 16, 2021

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.

Digital Trust in Social Commerce 2021

Digital Trust in Social Commerce 2021

Report
Dec 14, 2021

Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

Strategies retailers should take note of from Singles’ Day 2021

Strategies retailers should take note of from Singles’ Day 2021

Article
Dec 13, 2021

Singles' Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales this year, according to the China e-Business Research Center.

Food and beverage nab an increasing share of total UK ecommerce sales

Article
Dec 10, 2021

The share of food and beverage ecommerce sales in the UK will rebound to pre-pandemic levels in the coming years.

Q&A: Google Shopping brings value and inspiration to the forefront in the shopping experience

Article
Dec 10, 2021

Insider Intelligence spoke with Martha Welsh, who leads strategy, operations and go-to-market initiatives for Google Commerce, which includes Google Shopping, Travel, Payments, and Next Billion Users.

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Article
Dec 09, 2021

US ecommerce sales will surpass $1 trillion annually in 2022, up 15.9% from this year.

Shopping with AR on Social Media

Shopping with AR on Social Media

Report
Dec 06, 2021

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

Insider Intelligence's Retail Trends to Watch in 2022

Insider Intelligence's Retail Trends to Watch in 2022

Report
Dec 03, 2021

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

Holiday shopping: 3 things to know

Article
Dec 01, 2021

See the latest holiday shopping stories from Insider Intelligence

Where consumers are most comfortable with secondhand clothing

Where consumers are most comfortable with secondhand clothing

Article
Nov 30, 2021

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

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Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies

Article
Nov 29, 2021

Black Friday brick-and-mortar traffic drops 28.3% from 2019 but rises 47.5% over last year: The results shows consumers are stretching out the holiday season by shopping earlier in wake of supply chain concerns.

Q&A: How Bookshop.org reimagines book ecommerce

Article
Nov 24, 2021

Insider Intelligence spoke with Andy Hunter, founder of Bookshop.org, an ecommerce platform that helps local bookshops sell books.

Q&A: Brooklinen forges a path for comfort

Article
Nov 19, 2021

Insider Intelligence spoke with Kate MacCabe, Brooklinen's vice president of Product, a DTC brand selling luxury bedding products.

SoftBank’s multibillion-dollar investment demonstrates lure of Indian market

Article
Nov 15, 2021

Billions of dollars from SoftBank, others are poised to transform India’s digital economy: Broader 4G coverage, along with regulatory challenges tied to operating in China, increasingly make India a land of market opportunity.

How to Create Seamless B2B Buyer Journeys and Commerce Opportunities | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Nov 12, 2021

Find out what you’ll need to build effective B2B ecommerce strategies

Of the top US retailers, Apple expects the strongest holiday ecommerce sales

Article
Nov 12, 2021

While Amazon has the largest share of holiday ecommerce sales this year at 41.9%, Apple will post the strongest growth at 36.9%.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

How the Cyber Five are stacking up for holiday shopping

How the Cyber Five are stacking up for holiday shopping

Article
Nov 08, 2021

Black Friday and Cyber Monday have been growing in importance to holiday ecommerce for more than a decade, despite the persistent myth that early holiday promotions would pull demand forward to take the wind out of these promotions.

Q&A: AptDeco disrupts consumer’s relationship with home furnishing

Article
Nov 05, 2021

Insider Intelligence spoke with Reham Fagiri, co-founder and CEO of NYC-based AptDeco, an ecommerce platform that enables individuals to sell and buy used furniture.

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