Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Insider Intelligence's Retail Trends to Watch in 2022

Consumer Expectations Push Retailers to Accelerate Their Pace of Innovation

Download
Share
About This Report
As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.
Table of Contents

Executive Summary

Pandemic-accelerated trends like quick commerce or resale business models will become a must-have for retailers to stay relevant. Retailers and brands need to adapt these new models to retain fickle consumers.

Questions this report covers:

  • Will immersive experiences draw shoppers to stores? 
  • Will shoppers demand that more categories be available for same-day delivery?
  • Will retail media networks lure major brand budgets away from TV?
  • Will viral commerce move beyond the confines of TikTok?
  • Is resale the answer for brands looking to address sustainability concerns? 

KEY STAT: Total US retail sales will increase 2.5% year over year (YoY) in 2022 to $6.624 trillion. Ecommerce sales will grow 16.1%, while growth for in-store sales—which will account for more than 80% of total retail sales—will be close to flat.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Technology Will Drive the Bridging of Physical and Digital Retail
  4. Trend: Ecommerce Same-Day Delivery Will Take Its Cue From Digital Grocery
  1. Trend: Retail Media’s Rise Will Drive Retailer Competition for Brand Budgets
  2. Trend: TikTok Makes Social Commerce Go Viral
  3. Trend: A Sustainability Strategy Will Be a Need-to-Have for Retailers
  4. Read Next
  1. Sources
  2. Media Gallery

authors

Suzy Davidkhanian, Blake Droesch, Andrew Lipsman

Contributors

Bianca Carasus
Researcher
Jasmine Enberg
Senior Analyst
Karin von Abrams
Principal Analyst
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client