Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Insider Intelligence’s Banking Trends to Watch in 2022

Expectations Grow as Digital Transformation Accelerates

Download
Share
About This Report
As banking companies focus on meeting heightened consumer expectations for personalized experiences, 2022 may be another record-breaking year. These players will need to weigh partnerships with encroaching Big Tech competitors.
Table of Contents

Executive Summary

Digital transformation is disrupting the banking industry. Incumbent financial institutions (FIs), Big Tech firms, neobanks, and fintech companies will each feel its effects differently. 

Questions this reports covers:

  • Will Big Tech’s foray into the financial services sector affect banking and insurance? 
  • How will consumer demand for hyper-personalization reshape banking and payments experiences? 
  • What will the rise of super apps mean for banking titans looking to maintain or grow their market share?

KEY STAT: More than 40% of US digital banking users would trust PayPal to provide them with banking services, signaling that as Big Tech pushes into banking, it will become a viable competitor for banks.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

2charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Big Tech Makes Big Moves in Banking and Insurance
  1. Trend: Hyper-Personalization Catches on in Banking and Wealth Management
  2. Trend: The West’s Answer to Super Apps Finally Takes Shape
  3. Read Next
  1. Sources
  2. Media Gallery

authors

Eleni Digalaki, Tiffani Montez, David Morris

Contributors

Daniel Ramirez
Researcher, Financial Services
Daniel Van Dyke
VP, Content
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client