Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Top 10 Trends in 2022

A Guide to the Biggest Developments in Our Coverage Areas

Download
Share
About This Report
The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.
Table of Contents

Introduction

The past two years amid a global pandemic have accelerated digital transformation and consumer behavior in ways few experts could have anticipated. As we move into 2022, the major forces and technology that drive the way people bank, spend, invest, shop, interact, and stay healthy still exist. Keeping up with those elements is no easy feat. 

From product leaders to strategists to marketers, the big questions remain as they sift through the options for adopting and implementing digital plans. What’s next? Where is investment in consumer-facing technology going? How quickly is consumer behavior changing? What do I need to know to make smarter decisions about how my business interacts with consumers and clients? 

Our researchers, forecasters, and analysts closely follow developments in marketing, digital media, retail, financial services, and healthcare. Across all these sectors, it’s never been more critical to adopt digital tools, strategies, and solutions that make business interactions, services, and transactions more efficient and effective. 

This report features 10 trends we are following closely that will have broad impacts in 2022. 

For a deeper dive into what’s next for our coverage areas, along with our predictions for what could happen in each, look out for our 15 individual 2022 “Top Trends” reports.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Introduction
  2. Megafunding Boom Ushers in a New Era of Digital Offerings
  3. Focus on Climate Change Drives Companies to Finally Push Sustainability Efforts Forward
  4. Experience and Expedience Dominate Physical Retail
  1. The West’s Answer to Super Apps Finally Takes Shape
  2. Government Mandates Guide Businesses’ Digital Privacy Strategies
  3. Retail Media’s Killer Data Drives It Mainstream for Brand Advertisers
  4. Nano- and Micro-Influencers Have Their Moment
  1. Facebook Dominates Ads, Despite Continuing Scrutiny
  2. Viral Commerce Takes Over Social Commerce 
  3. Consumers and Providers Embrace Buy Now, Pay Later—and So Do Regulators
  4. Media Gallery

authors

Insider Intelligence Analysts

Contributors

Blake Droesch
Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Eleni Digalaki
Jasmine Enberg
Senior Analyst
Bill Fisher
Senior Analyst
Karin von Abrams
Principal Analyst
Andrew Lipsman
Principal Analyst
Lisa Phillips
Principal Analyst, Digital Health
Paul Briggs
Principal Analyst
Matteo Ceurvels
Senior Analyst
Yoram Wurmser
Principal Analyst
Debra Aho Williamson
Principal Analyst
Audrey Schomer
Senior Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client