The forecast: The share of food and beverage ecommerce sales in the UK will rebound to pre-pandemic levels in the coming years, reaching 18.0% of total ecommerce sales by 2025, a 5 percentage point increase from 2019.
UK grocery ecommerce sales growth will remain driven by food and beverage, as grocery product retail sales continue to rise. Overall growth will taper from 3.9% in 2019 to 1.1% by 2025.
Food and beverage ecommerce sales will increasingly make up a larger share of total food and beverage sales through 2025, with brick-and-mortar sales growth steadily declining through 2025.
Grocery ecommerce sales will represent 19.5% of total grocery sales and 21.6% of total ecommerce sales by 2025.