Food and beverage nab an increasing share of total UK ecommerce sales

The forecast: The share of food and beverage ecommerce sales in the UK will rebound to pre-pandemic levels in the coming years, reaching 18.0% of total ecommerce sales by 2025, a 5 percentage point increase from 2019.

Dive Deeper:

  • UK grocery ecommerce sales growth will remain driven by food and beverage, as grocery product retail sales continue to rise. Overall growth will taper from 3.9% in 2019 to 1.1% by 2025.
  • Food and beverage ecommerce sales will increasingly make up a larger share of total food and beverage sales through 2025, with brick-and-mortar sales growth steadily declining through 2025.
  • Grocery ecommerce sales will represent 19.5% of total grocery sales and 21.6% of total ecommerce sales by 2025.