This year, 64% of consumers worldwide—or as many as 1.70 billion digital buyers of the 2.65 billion we forecast—will regularly buy directly from a brand, up 15 percentage points from 2019.

Amazon will make up 77.7% of US ecommerce channel ad revenues this year, contributing $27.94 billion of the $35.96 billion total.

Big-box retailers are aggressively upgrading their beauty offerings to attract returning in-store shoppers and younger, digital-first consumers.

Insider Intelligence spoke with Kate Lubenesky, president at W&P, a food and beverage essentials brand that sells sustainable packaging for everyday food items.

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Direct-to-consumer (D2C) ecommerce growth has slowed since 2020, but the leading digitally native brands remain popular. In December 2021, the Peloton website raked in 6.7 million visits worldwide, far more than the sites of Warby Parker, Casper, and other top digital natives in the D2C space.

US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.

Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.

Insider Intelligence spoke with Duncan Blair, SVP of marketing, support and sales at Article, about best strategies to convey to customers the “feel” of products and shoppable video.

Established brands—and not DNVBs—will drive the vast majority of D2C ecommerce sales.

Christina Cubeta, chief merchandising officer of Florists’ Transworld Delivery (FTD), shared with Insider Intelligence how cultural trends impact the creation of their products.

In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.

Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.

Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.