Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Q4 is no longer as important for Latin American retailers

Q4 is no longer as important for Latin American retailers

Article
Jun 29, 2022

The last three months of the year used to be a make-or-break period for retailers, but consumers in Latin America are now spreading out their digital purchases over the entire year.

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Audio
Jun 29, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how shoppers and retailers use Google and why the company's previous investments in the ecommerce space haven't worked out so well. Then for "Pop-Up Rankings," we rank the top three winning Google shopping features and discuss one feature we expect to fizzle out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Answers to 5 of your most pressing questions about retail and ecommerce amid economic uncertainty

Article
Jun 23, 2022

Whitney Birdsall, senior forecasting analyst, worked on our latest forecast for US retail and ecommerce sales in Q2. She tells us how recent market turmoil, supply chain issues, and economic uncertainty could impact our forecast, which measures the total value of all the merchandise sold on ecommerce platforms

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Article
Jun 23, 2022

Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.

US Retail & Ecommerce Snapshot

Article
Jun 21, 2022

An infographic guide for marketers looking to understand today’s retail market

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

Article
Jun 21, 2022

In a survey of marketing decision-makers from 163 leading organizations, more than 80% say they plan to increase their retail media spending next year, showing the popularity and continued growth of the channel.

Sizing up the global D2C opportunity

Sizing up the global D2C opportunity

Article
Jun 10, 2022

This year, 64% of consumers worldwide—or as many as 1.70 billion digital buyers of the 2.65 billion we forecast—will regularly buy directly from a brand, up 15 percentage points from 2019.

Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Amazon drives more than three-quarters of the $36 billion US ecommerce channel ad market

Article
May 31, 2022

Amazon will make up 77.7% of US ecommerce channel ad revenues this year, contributing $27.94 billion of the $35.96 billion total.

Big-box retailers and legacy department stores rethink the beauty customer experience

Big-box retailers and legacy department stores rethink the beauty customer experience

Article
May 27, 2022

Big-box retailers are aggressively upgrading their beauty offerings to attract returning in-store shoppers and younger, digital-first consumers.

Q&A: How food hacks and giveaways help cultivate an online community with W&P

Article
May 27, 2022

Insider Intelligence spoke with Kate Lubenesky, president at W&P, a food and beverage essentials brand that sells sustainable packaging for everyday food items.

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US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

How D2C disruptors are faring—and how they stack up against established brands

How D2C disruptors are faring—and how they stack up against established brands

Article
May 24, 2022

Direct-to-consumer (D2C) ecommerce growth has slowed since 2020, but the leading digitally native brands remain popular. In December 2021, the Peloton website raked in 6.7 million visits worldwide, far more than the sites of Warby Parker, Casper, and other top digital natives in the D2C space.

Fatigue may threaten long-term growth of ecommerce subscriptions

Fatigue may threaten long-term growth of ecommerce subscriptions

Article
May 23, 2022

US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.

Q&A: Why ShopShops says US consumers will tune in–and purchase–via livestream

Q&A: Why ShopShops says US consumers will tune in–and purchase–via livestream

Article
May 20, 2022

Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.

Q&A: How Article sells the experience of furniture to an online customer

Article
May 13, 2022

Insider Intelligence spoke with Duncan Blair, SVP of marketing, support and sales at Article, about best strategies to convey to customers the “feel” of products and shoppable video.

Established brands will drive the vast majority of D2C ecommerce sales

Established brands will drive the vast majority of D2C ecommerce sales

Article
May 03, 2022

Established brands—and not DNVBs—will drive the vast majority of D2C ecommerce sales.

Q&A: Gift-giving year-round with FTD

Article
Apr 29, 2022

Christina Cubeta, chief merchandising officer of Florists’ Transworld Delivery (FTD), shared with Insider Intelligence how cultural trends impact the creation of their products.

The state of ecommerce conversion rates

The state of ecommerce conversion rates

Article
Apr 28, 2022

In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.

US marketplace ecommerce sales will reach over $357 billion despite decelerating growth

Article
Apr 25, 2022

Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

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