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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce

The Great Realignment: On-Demand Webinar

Video
Sep 21, 2022

Watch the on-demand replay of our webinar, The Great Realignment, as our analysts showcase how ecommerce, social media, fintech, and more are being transformed amid the market turmoil of 2022.

Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

How returns policies affect customer retention

How returns policies affect customer retention

Article
Sep 09, 2022

Charging for returns is an easy way to lose customer loyalty: Retailers need to think of returns as an extension of the customer experience—and not just a cost to be managed.

Instagram pivots away from social commerce to sharpen its focus on advertising

Instagram pivots away from social commerce to sharpen its focus on advertising

Article
Sep 08, 2022

Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.

Amazon warehouses’ rooftop solar fires signal a threat to renewable energy

Article
Sep 06, 2022

6 Amazon warehouses, 6 solar fires: Solar panel fires and explosions at Amazon facilities were linked to poor installation practices. The problem underscores the need for more cleantech training and safety.

The Digital Shelf for CPG Brands 2022

The Digital Shelf for CPG Brands 2022

Report
Sep 06, 2022

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

What’s next in ecommerce growth?

Article
Sep 02, 2022

This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.

Google gives merchants an early Christmas present

Google gives merchants an early Christmas present

Article
Sep 01, 2022

Google has added new features for merchants just in time for the holiday season.

Reimagining Retail: Has ecommerce permanently accelerated, and what will drive its next phases of growth

Audio
Aug 30, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss whether ecommerce actually accelerated 10 years in 10 weeks, what is happening by category, and the ceiling for the share of things Americans will buy online. Then, in our brand-new segment "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about what they think will drive ecommerce’s next phases of growth. Mild predictions are plausible outlooks. Extra-hot predictions are our pie-in-the-sky prognostications. The higher the spice level, the riskier the prediction. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.

​​US grocery ecommerce players duke it out

Article
Aug 30, 2022

Once again, Walmart takes the No. 1 spot in our US grocery ecommerce sales forecast, but Instacart and Amazon are fighting for the second spot.

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Digital sales will drive growth for Mercado Libre

Article
Aug 24, 2022

Mercado Libre is Latin America’s biggest ecommerce player by far, but competition from local players is heating up.

Macy's is making moves

Article
Aug 24, 2022

Macy’s is making moves. It’s expanding its Toys R Us shop-in-shops to every Macy’s location and will open four smaller-format off-mall stores this fall.

Mercado Libre users in Brazil can now pay for purchases with Mercado Coin

Article
Aug 24, 2022

Mercado Coin can be used for Mercado Libre purchases. Combining its ecommerce platform and financial products takes the company a step closer to super app status.

TikTok’s getting even more shoppable

TikTok’s getting even more shoppable

Article
Aug 18, 2022

TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.

Brushing up on TikTok darling Olaplex

Article
Aug 17, 2022

With millions of views on social media, celebrity endorsements, and even a scandal under its belt, Olaplex is primed for the spotlight.

Most US adults shop online at least once a week

Most US adults shop online at least once a week

Article
Aug 17, 2022

More than half of US adults shop online at least once a week, and 16% do so at least once a day. Overall, online shopping is on the rise and moving to mobile.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Record-high deal, layoffs, robust fundraising, and product tease show robotics sector volatility

Article
Aug 11, 2022

For the love of bots: Economic uncertainty and continued supply chain angst aren’t stopping the robotics sector from making science fiction a reality. With bots permeating society, ethics battles will follow.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

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