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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
How D2C retail brands are evolving in 5 charts

How D2C retail brands are evolving in 5 charts

Article
Dec 19, 2022

As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out.

The Future of Last-Mile Delivery

The Future of Last-Mile Delivery

Report
Dec 16, 2022

What retailers need to know about the new wave of delivery apps and quick-commerce startups.

Amazon holds on to 80% of the books, music, and video market online

Amazon holds on to 80% of the books, music, and video market online

Article
Dec 15, 2022

Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.

Global Marketplace Titans

Global Marketplace Titans

Report
Dec 15, 2022

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.

The state of subscriptions in 5 charts

The state of subscriptions in 5 charts

Article
Dec 14, 2022

After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let’s take a look.

Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

Online sales of health, personal care categories are growing. Here are 3 strategies to tap into that trend

Article
Dec 07, 2022

Health and personal care will be the third-fastest-growing ecommerce sales category this year, growing 22.1% year over year, according to our forecast.

Tech Trends to Watch for 2023

Tech Trends to Watch for 2023

Report
Dec 07, 2022

As the economy continues to roil, brands will look to some of the most hyped technologies—including generative AI, clean rooms, and Web3—to solve real problems.

Spotlight: US Card Payment Fraud Losses Forecast 2022

Spotlight: US Card Payment Fraud Losses Forecast 2022

Report
Dec 06, 2022

US card fraud losses will remain sky-high despite slowing growth as credit cards and card-not-present fraud drive risk for merchants, issuers, and consumers alike—pushing new technology adoption and consumer education strategies to lower risk.

A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving

Article
Dec 01, 2022

It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.

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Record Cyber Monday sales reach $11.3 billion, driven by deep discounting

Record Cyber Monday sales reach $11.3 billion, driven by deep discounting

Article
Nov 29, 2022

Once again, Cyber Monday has taken the title of the biggest online shopping day of the year. Let’s break down why it may be a sign of a jolly holiday ahead.

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

Article
Nov 23, 2022

Retail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: We break down why as well as which companies saw declines versus those that fared well.

What’s happening with luxury in 5 charts

What’s happening with luxury in 5 charts

Article
Nov 22, 2022

In a year of shrinking margins and pulled-back consumer spending, luxury sales have remained relatively immune to the headwinds plaguing other retailers. Here are five charts that break down why the bubble hasn’t burst yet.

The Power of Walmart

The Power of Walmart

Report
Nov 21, 2022

This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Why there is more to achieving sales milestones on Singles’ Day | Sponsored Content

Article
Nov 08, 2022

China’s Singles’ Day continues to top the charts, but the vitality of the world’s biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.

Q&A: Turn chief product officer Brian Gaspar shares how AI is transforming hiring and recruitment

Article
Nov 07, 2022

Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.

Online sales plummet, discounts grow as retailers fight for consumer dollars during the holiday season

Article
Nov 03, 2022

In a year plagued with rising prices and supply chain constraints, many retailers are hoping the holiday season will signal a return to normal. But according to Adobe, that may not be the case.

US holiday ecommerce sales will grow just 2.5%

US holiday ecommerce sales will grow just 2.5%

Article
Nov 03, 2022

US ecommerce holiday sales will increase by 2.5% this year, an underwhelming figure compared with 8.6% growth in 2021 and a 33.0% surge in 2020.

Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar

Video
Nov 02, 2022

Watch the on-demand replay of our webinar, Industry KPIs, to learn how our premium benchmarking tool can help guide your budgeting and planning processes.

Shopify beats expectations on subscription and merchandise volume growth, cost cutting

Article
Oct 28, 2022

Shopify exceeded expectations for the third quarter, reporting higher-than-expected revenues and a smaller-than-expected loss.

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