Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce

Reimagining Retail: Shopping for Xbox and Surface products, how TikTok drives sales, and store digitization

Audio
Jan 17, 2023

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

What happened this holiday season and what to expect from earnings

Article
Jan 13, 2023

“The mixed headlines are so hard for consumers to make decisions against.” That’s according to our analyst Suzy Davidkhanian, speaking on our “Behind the Numbers: Reimagining Retail” podcast.

What retailers need to know for 2023 in 5 charts

What retailers need to know for 2023 in 5 charts

Article
Jan 11, 2023

After experiencing a surge in growth in 2021, US retail sales growth began to slow last year, a pattern which will continue into 2023. According to our forecast, sales will rise by less than 3% this year, reaching over $7.3 trillion.

Deals ruled the 2022 holiday shopping season

Article
Jan 09, 2023

Consumers spent $211.7 billion online over the 2022 holiday season (from November 1 to December 31), growing 3.5% year over year, per Adobe Analytics.

The state of CPG ecommerce in 5 charts

The state of CPG ecommerce in 5 charts

Article
Jan 04, 2023

It doesn’t take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. “Winning at the digital shelf is more critical than ever” for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.

4 more retail predictions for 2023

Article
Jan 03, 2023

This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.

Holiday sales rise 7.6% as consumers return to pre-pandemic activities

Holiday sales rise 7.6% as consumers return to pre-pandemic activities

Article
Dec 26, 2022

US retail sales grew 7.6% over the holiday season: Consumers diversified their spending due to inflation and a desire to return to pre-pandemic activities such as eating out.

Click-and-Collect, Canada

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, France

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, Germany

CollectionSnapshot
Dec 22, 2022
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Click-and-Collect, Italy

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, Spain

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, UK

CollectionSnapshot
Dec 22, 2022
To keep customers coming back, brands need to rethink their loyalty strategies

To keep customers coming back, brands need to rethink their loyalty strategies

Article
Dec 20, 2022

As consumers are forced to make hard decisions about where they spend their money, brands that rely on tired loyalty tactics may struggle to keep up.

How D2C retail brands are evolving in 5 charts

How D2C retail brands are evolving in 5 charts

Article
Dec 19, 2022

As the costs of doing business increase, direct-to-consumer (D2C) brands are struggling to find and keep customers. Some brands are selling their products through Amazon to capitalize on its search power. Others are turning to brick-and-mortar stores to help out.

The Future of Last-Mile Delivery

The Future of Last-Mile Delivery

Report
Dec 16, 2022

What retailers need to know about the new wave of delivery apps and quick-commerce startups.

Amazon holds on to 80% of the books, music, and video market online

Amazon holds on to 80% of the books, music, and video market online

Article
Dec 15, 2022

Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.

Global Marketplace Titans

Global Marketplace Titans

Report
Dec 15, 2022

Alibaba, Amazon, and Mercado Libre dominate retail ecommerce in different parts of the world. Here’s a look at how these marketplaces stack up, in seven charts and graphics.

The state of subscriptions in 5 charts

The state of subscriptions in 5 charts

Article
Dec 14, 2022

After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let’s take a look.

Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

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