Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Article
Mar 22, 2023

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.

Q&A: Insider Intelligence on tackling the rapidly changing retail world

Article
Mar 21, 2023

The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.

UK Beauty 2023

UK Beauty 2023

Report
Mar 20, 2023

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

5 retail media networks worth watching

Article
Mar 17, 2023

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.

Retail media to sustain rapid growth across search and display in the US

Retail media to sustain rapid growth across search and display in the US

Article
Mar 15, 2023

By 2026, US spending on ecommerce channel ads—a large subset of retail media—will be more than triple its 2020 level, per our forecast. Within the ecommerce channel, both search and display advertising are growing rapidly.

US Ecommerce by Category Forecast 2023

US Ecommerce by Category Forecast 2023

Report
Mar 15, 2023

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

AI, retail media, and loyalty: Analysts’ advice to supercharge your marketing efforts

Article
Mar 13, 2023

“We’re showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,” said senior forecaster Ethan Cramer-Flood at our recent “Attention! Seizing the Retail Media Opportunity” summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.

Ecommerce return rates rose in retail’s longest holiday season yet

Article
Mar 09, 2023

At least 10% of US ecommerce orders were returned each week from last November through mid-January, according to Salesforce. The return rate was as high as 16% in some weeks, a significant increase over the previous holiday season.

Growth converges—and stalls—for ecommerce and total retail worldwide

Growth converges—and stalls—for ecommerce and total retail worldwide

Article
Mar 06, 2023

Worldwide, retail sales growth has rebounded after taking a dive in 2020, per our forecast. Though growth rates won’t return to their pre-pandemic levels, they will stay steady through 2026. Meanwhile, ecommerce sales growth has decelerated after a few banner years, falling to single digits from 2022 through the end of our forecast period.

Why retail media will be the third and biggest wave of digital advertising

Article
Mar 03, 2023

Retail media will be a $45 billion market this year and will continue to grow by about $10 billion in 2024, according to our forecast. Currently, the majority of retail media ad spend is driven by search. But the next phase will be driven by upper-funnel formats and in-store ad opportunities.

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From generative AI to loyalty and personalization, here are 5 takeaways from eTail Palm Springs 2023

Article
Mar 02, 2023

Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.

US Holiday 2022 Retail Returns

US Holiday 2022 Retail Returns

Report
Mar 01, 2023

Deal-seeking by consumers, heavy discounting from retailers, and a longer holiday shopping season drove an uptick in returns during the 2022 holiday season. Retailers will need to plan their promotional calendars carefully to manage returns in 2023.

How the beauty category is faring in 5 charts

How the beauty category is faring in 5 charts

Article
Feb 28, 2023

This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.

Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Temu is seeing unprecedented ecommerce growth—how seriously should we take it?

Temu is seeing unprecedented ecommerce growth—how seriously should we take it?

Article
Feb 28, 2023

Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore—a virtually unprecedented growth in traffic in just four months.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

US Click-and-Collect Forecast 2023

US Click-and-Collect Forecast 2023

Report
Feb 23, 2023

Click and collect has matured as an ecommerce channel, but growth will slow as pandemic concerns alleviate.

5 things to know about the buzzy Chinese shopping app Temu

5 things to know about the buzzy Chinese shopping app Temu

Article
Feb 17, 2023

The up-and-coming shopping app Temu made waves with its Super Bowl ad debut this year, airing its 30-second spot with a cheery “Shop Like a Billionaire” tagline several times on Fox during and after the broadcast of the big game. Here’s what you need to know.

How nonalcoholic drinks stand out in a crowded beverage market

Article
Feb 15, 2023

The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”

Returns surged during the pandemic-fueled ecommerce boom, but some relief is in sight

Returns surged during the pandemic-fueled ecommerce boom, but some relief is in sight

Article
Feb 15, 2023

Online purchases will account for a growing share of total US retail returns.

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