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EMARKETER

US Click-and-Collect Forecast 2023

Consumer Preferences Shift From Curbside to In-Store Pickup

Report by Blake Droesch  |  Feb 23, 2023
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Report
The One-Pager
Deck
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Table of Contents
Executive Summary
Click and collect is now a mature channel.
Click and collect has carved out a slice of the ecommerce pie, but it won’t get any larger.
Sales growth will depend on increased usage, not new adoption.
Grocery remains a bright spot for click and collect.
Retailers need a strong ecommerce presence and a wide retail footprint to compete for click-and-collect sales.
In-store pickup buyers will grow, while curbside buyers will plateau.
How should retail marketers react to consumers’ preferences shifting toward click and collect?
Sources
Media Gallery
About This Report
Click and collect has matured as an ecommerce channel, but growth will slow as pandemic concerns alleviate.
Topics
Ecommerce Sales
United States
Table of Contents
Executive Summary
Click and collect is now a mature channel.
Click and collect has carved out a slice of the ecommerce pie, but it won’t get any larger.
Sales growth will depend on increased usage, not new adoption.
Grocery remains a bright spot for click and collect.
Retailers need a strong ecommerce presence and a wide retail footprint to compete for click-and-collect sales.
In-store pickup buyers will grow, while curbside buyers will plateau.
How should retail marketers react to consumers’ preferences shifting toward click and collect?
Sources
Media Gallery

Executive Summary

Sales fulfilled by click and collect will see slower growth in the coming years. But adoption will remain high across several retail categories, even as consumer preference shifts from curbside to in-store pickup.

Key Question: How will click-and-collect usage change over the next three years?

US Click-and-Collect Sales, 2019-2026 (billions, % change, and % of retail ecommerce sales)
E-Mail ChartDownload

KEY STAT: Click and collect will be less relevant as pandemic concerns wane, but it’ll still make up 8.5% of total US ecommerce sales this year.

Download
Report
The One-Pager
Deck
Share
Table of Contents
Executive Summary
Click and collect is now a mature channel.
Click and collect has carved out a slice of the ecommerce pie, but it won’t get any larger.
Sales growth will depend on increased usage, not new adoption.
Grocery remains a bright spot for click and collect.
Retailers need a strong ecommerce presence and a wide retail footprint to compete for click-and-collect sales.
In-store pickup buyers will grow, while curbside buyers will plateau.
How should retail marketers react to consumers’ preferences shifting toward click and collect?
Sources
Media Gallery
About This Report
Click and collect has matured as an ecommerce channel, but growth will slow as pandemic concerns alleviate.
Topics
Ecommerce Sales
United States
Table of Contents
Executive Summary
Click and collect is now a mature channel.
Click and collect has carved out a slice of the ecommerce pie, but it won’t get any larger.
Sales growth will depend on increased usage, not new adoption.
Grocery remains a bright spot for click and collect.
Retailers need a strong ecommerce presence and a wide retail footprint to compete for click-and-collect sales.
In-store pickup buyers will grow, while curbside buyers will plateau.
How should retail marketers react to consumers’ preferences shifting toward click and collect?
Sources
Media Gallery

authors

Blake Droesch

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Amy Rotondo
Director, US Research
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