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Ecommerce return rates rose in retail’s longest holiday season yet

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

At least 10% of US ecommerce orders were returned each week from last November through mid-January, according to Salesforce. The return rate was as high as 16% in some weeks, a significant increase over the previous holiday season.

Beyond the chart: Ecommerce return volume has exceeded $200 billion each year since 2021, per our forecast. That means huge costs for retailers.

This past holiday season was particularly return-heavy due to its early start and customers’ deal-seeking behaviors. Holiday shoppers returned goods from earlier sales events to get better deals during Cyber Week, helped along by retailers’ generous return windows.

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