Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce

4 lessons any retailer can learn from the Trader Joe’s model

Article
Apr 28, 2023

Trader Joe’s small, curated stores and limited footprint sets it apart. Between its branding, product choice, and customer experience, there are a lot of lessons other retailers beyond grocery can learn from the Trader Joe’s model. Here are four takeaways from Trader Joe’s.

Small-Business Payment Disruptors 2023

Small-Business Payment Disruptors 2023

Report
Apr 27, 2023

Payment service providers competing to serve small and medium-sized businesses have a new opportunity to win them over with cutting-edge payment, cash flow, capital, and marketing tools.

US fashion resale market to top $20 billion online amid a rush of brands and shoppers

US fashion resale market to top $20 billion online amid a rush of brands and shoppers

Article
Apr 26, 2023

US fashion online resale platform sales will increase 15.8% this year, totaling $14.14 billion, according to our forecast. Sales will continue to grow by double-digit rates through 2026, when they will reach $23.92 billion.

A tale of two retail tiers: How luxury, discount retailers approach TikTok, physical stores, and resale

Article
Apr 25, 2023

While mid-tier retailers like Bed Bath & Beyond and Kohl’s struggle, discount and luxury retailers are seeing success as some consumers trade down amid inflation while others splurge to treat themselves amid tough times, respectively. But these polar opposites are using the same tools and tactics to attract new customers and retain current ones.

Taking stock of Amazon’s retail dominance around the world

Article
Apr 21, 2023

Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

3 challenges facing today’s malls—and how retailers can overcome them

Article
Apr 19, 2023

Malls are struggling to stay profitable as consumer behaviors change and shopping moves even more online. While foot traffic and occupancy rates are down, there are some opportunities for growth. By changing up their retail mix and mastering the omnichannel experience, malls can regain relevance among shoppers.

Retailers are bullish on generative AI’s potential

Retailers are bullish on generative AI’s potential

Article
Apr 19, 2023

Several retailers look to harness generative AI’s potential: Instacart, Walmart, and Levi Strauss are among those testing potential use cases for the emerging technology.

How Pinterest plans to use AI, shoppable media to become a ‘digital bazaar’

Article
Apr 18, 2023

“Over 50% [of users] say they view Pinterest as a place to shop,” said Pinterest CEO Bill Ready. “Yet we haven’t made it easy for them to shop historically, as shoppable content was not integrated into core experiences.”

Which of the biggest ecommerce companies will grow the fastest in 2023?

Which of the biggest ecommerce companies will grow the fastest in 2023?

Article
Apr 18, 2023

Despite bankruptcy rumors, Carvana will be the fastest-growing retail ecommerce company in the US both this year and next year, according to our forecast. In second place this year is Chewy, signaling the strength of category-focused retailers.

What’s driving US ecommerce growth in 5 charts

What’s driving US ecommerce growth in 5 charts

Article
Apr 10, 2023

While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth

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The 5 product categories where Amazon will expand its US ecommerce foothold

The 5 product categories where Amazon will expand its US ecommerce foothold

Article
Apr 07, 2023

Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.

5 charts showing how consumers shop across channels

5 charts showing how consumers shop across channels

Article
Mar 31, 2023

While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here’s what marketers need to know to take advantage of the increase in physical and digital shopping channels.

3 uses for ChatGPT in retail

Article
Mar 30, 2023

ChatGPT will transform formulaic tasks like product descriptions and inventory management. As OpenAI makes more integrations available, adoption will become increasingly common. Here’s how major retailers are already using ChatGPT.

Top 15 US Ecommerce Companies Forecast

Top 15 US Ecommerce Companies Forecast

Report
Mar 28, 2023

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

US ecommerce growth set to bounce back, boosted by digital grocery

US ecommerce growth set to bounce back, boosted by digital grocery

Article
Mar 28, 2023

After a slight dip in 2022, US retail ecommerce sales growth will accelerate each year through 2027, according to our forecast. By that point, ecommerce sales will reach $1.736 trillion and make up one-fifth of total retail sales.

Amazon US Ecommerce Sales by Product Category 2023

Amazon US Ecommerce Sales by Product Category 2023

Report
Mar 24, 2023

Health and personal care will drive growth but won’t be enough to improve Amazon’s share of the overall US ecommerce market.

Direct-to-Consumer (D2C) Ecommerce Sales, US

CollectionSnapshot
Mar 24, 2023

Subscription Ecommerce Sales, US

CollectionSnapshot
Mar 24, 2023
Why brands should be paying attention to livestreaming right now

Why brands should be paying attention to livestreaming right now

Article
Mar 23, 2023

TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn’t caught on in the same way.

3 key growth areas for alcohol brands and retailers

3 key growth areas for alcohol brands and retailers

Article
Mar 22, 2023

This year, we forecast US off-premise alcohol retail sales (i.e., alcohol purchased for at-home consumption) will grow by a modest 3.5% to $178.20 billion. This growth will accelerate slightly through 2027, driven by three areas of opportunity within the industry: ecommerce, customers willing to splurge on premium beverages, and at-home consumption trends.

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