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About
US Ecommerce by Category Forecast 2023
A New Frontier of Growth for Retail’s Largest Product Categories
Executive Summary
US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales—like computer and consumer electronics—take a back seat to emerging categories.
Key Question: Which product categories will see the most growth over the next five years?
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KEY STAT: The largest product categories in retail—auto and parts, food and beverage, and health and personal care—will see the most growth and gain share of the overall ecommerce pie.
authors
Blake Droesch
Contributors
- Whitney Birdsall
- Senior Forecasting Analyst
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Andrew Lipsman
- Principal Analyst, Retail & Ecommerce
- Wendy Louie-Lam
- Senior Forecasting Analyst
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