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Despite bankruptcy rumors, Carvana will grow faster than any other top 15 ecommerce company in the US both this year and next year, according to our forecast. In second place this year is Chewy, signaling the strength of category-focused retailers.

Beyond the chart: Total sales share figures tell a different story. Amazon will once again hold first place by a wide margin in 2023, with 37.6% of US retail ecommerce sales compared with the 6.4% of No. 2 Walmart Inc. Amazon has lost share since last year, but that will change in 2024, when its share will increase to 38.0%.

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Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.