ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Competitive conquesting gains ground among RMNs

Article |
 Jul 31, 2025

Consumers unwilling to pay for AI features

Article |
 Jul 30, 2025

Loyalty on the line: How price increases are reshaping consumer choice

Article |
 Jul 30, 2025

Revolut could soon become a full-service US bank

Article |
 Jul 30, 2025

Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth

Article |
 Jul 30, 2025

The big answers: EMARKETER Daily quiz

Article |
 Jul 29, 2025

Younger generations concerned most with cost of living

Article |
 Jul 29, 2025

Brands prioritizing engagement, loyalty in influencer marketing

Article |
 Jul 29, 2025

OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead

Article |
 Jul 29, 2025

De minimis crackdown puts pressure on UPS’ cross-border business

Article |
 Jul 29, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Top 15 US Ecommerce Companies Forecast

Smaller Players Shake Up the Rankings

Report by Blake Droesch  |  Mar 28, 2023
Download
Report
Share
Table of Contents
Executive Summary
Target, Carvana, and Lowe’s are moving up the ranks.
Carvana, Amazon, and Walmart will see the most growth over the next two years.
Carvana enjoys short-term sales growth but faces an uncertain future.
Chewy’s growth has slowed, but the pet category still holds promise.
Walmart, beating Amazon in grocery, will need to do more to compete in the long term.
How will the major players impact the ecommerce landscape?
Media Gallery
About This Report
Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?
Topics
Ecommerce Sales
United States
Table of Contents
Executive Summary
Target, Carvana, and Lowe’s are moving up the ranks.
Carvana, Amazon, and Walmart will see the most growth over the next two years.
Carvana enjoys short-term sales growth but faces an uncertain future.
Chewy’s growth has slowed, but the pet category still holds promise.
Walmart, beating Amazon in grocery, will need to do more to compete in the long term.
How will the major players impact the ecommerce landscape?
Media Gallery

Executive Summary

Amazon, Walmart, Apple, and eBay will remain the largest US ecommerce companies in terms of sales. But several retailers will find themselves in new positions within the top 15, including Target, The Home Depot, Costco Wholesale, Carvana, Best Buy, Lowe’s, and Wayfair.

Key Question: Which US companies will see the most ecommerce growth over the next two years?

Top 15 US Sales Ecommerce Companies, by Sales Growth, 2023-2024 (% change)
E-Mail ChartDownload

KEY STAT: Troubled online car dealer Carvana’s sales will grow 22.7% in 2024, faster than any other top 15 retail ecommerce company in the US. But its ongoing struggles put it in a vulnerable position.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Target, Carvana, and Lowe’s are moving up the ranks.
  3. Carvana, Amazon, and Walmart will see the most growth over the next two years.
  1. Carvana enjoys short-term sales growth but faces an uncertain future.
  2. Chewy’s growth has slowed, but the pet category still holds promise.
  3. Walmart, beating Amazon in grocery, will need to do more to compete in the long term.
  1. How will the major players impact the ecommerce landscape?
  2. Media Gallery

Charts in This Report

Top 15 US Sales Ecommerce Companies, by Sales Growth, 2023-2024 (% change)Top 15 US Sales Ecommerce Companies, by Sales, 2023-2024 (% of retail ecommerce sales)
US Carvana Ecommerce Sales, 2019-2024 (billions, % change, and % of total retail ecommerce sales)US Chewy Ecommerce Sales, 2019-2024 (billions, % change, and % of total retail ecommerce sales )
US Walmart Ecommerce Sales, 2019-2024 (billions, % change, and % of total retail ecommerce sales )

authors

Blake Droesch

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo