Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Amazon US Ecommerce Sales by Product Category 2023

The Ecommerce Giant Struggles to Gain Market Share

Download
Share
About This Report
Health and personal care will drive growth but won’t be enough to improve Amazon’s share of the overall US ecommerce market.
Table of Contents

Executive Summary

Over the next two years, Amazon will see strong sales growth in two categories: health and personal care and food and beverage. But these gains won’t be enough to increase the company’s share of the overall US ecommerce market beyond 38%.

Key Question: In which categories will Amazon increase its share of ecommerce sales in the US over the next two years?

KEY STAT: Amazon’s share of total ecommerce sales will increase slightly in five categories in 2024, the largest gain being in health and personal care.

authors

Blake Droesch

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Unlock Unlimited Insights with PRO+