ChatGPT ads could open up in a second window via a partnership with Smartly

In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.

Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.

Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.

This FAQ covers what marketers and retail strategists need to know heading into 2026.

This FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.

US lawmakers draft bill to revive easy-cancel rules as consumer budgets are pinched.

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

Growing consumer restraint, severe weather, and income stress combine to delay discretionary purchases.

A free myDG Delivery offer is part of a bigger ecommerce and media play.

Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.

Trump’s tariff era hits retail unevenly as higher-income shoppers continue spending, but lower-income households feel the squeeze.

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

Social commerce is booming in the UK, but the era of hyper-growth is coming to an end. Even so, social will continue gaining share of the digital wallet through 2029.

Meta’s global ad marketplace is splitting into two distinct cost curves. According to new Emplifi data, retail CPCs nearly doubled from $0.16 to $0.32 over the past year, while ecommerce CPCs fell from $0.23 to $0.19 as Meta’s AI optimization drove sharper efficiencies. The overall median CPC declined from $0.19 to $0.15, indicating advertisers aren’t cutting spend—they’re reallocating as automation improves returns. Retail’s mixed online–offline goals make optimization harder, while ecommerce benefits from clearer conversion signals. With Q4 competition intensifying and holiday ecommerce projected to grow 7%, marketers should expect sharper CPC swings and plan for agile bidding, creative iteration, and real-time budget shifts.

On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

In 2026, stablecoins, agentic commerce, and AI-driven rewards will reshape the payments industry. Providers need to bet early or risk being sidelined by faster, cheaper, and more intuitive payment experiences.

Perplexity is relaunching its agentic shopping product for all users next week, just in time for Black Friday, with PayPal as its key partner. The upgraded tool improves shopping intent detection and personalization using users’ past search data, while PayPal merchants will handle transactions and customer service directly. The move intensifies competition with OpenAI, Amazon, and Google, all racing to dominate AI-powered shopping ahead of the holidays. While sales from these tools are expected to remain modest, they offer brands a valuable testing ground for future ecommerce growth driven by generative AI.

Robinhood has partnered with Gopuff to deliver cash that customers have withdrawn from their Robinhood bank accounts. Robinhood is building on its super-app strategy for Gen Zers and millennials to draw them in with entirely new financial products: It recently added trading for nontraditional assets as well as “event contracts” to trade bets with other users. The Gopuff cash delivery partnership blends premium banking services that younger consumers expect with the digital access and convenience they’re accustomed to.

Nearly 4 in 10 (38%) US consumers already use AI for shopping, and another 52% plan to in the future, according to a new report from the IAB.