Perplexity’s win makes it harder to keep AI shopping agents off retail sites.

Gen Z’s digital world no longer fits into neat categories. Entertainment, commerce, and AI now overlap, while trust is harder to earn. Shifting discovery, media habits, and decision-making are reshaping consumer engagement.

TikTok is back on a growth path in Canada as advertiser confidence returns. But potential of new youth safety rules could limit audience growth, even as ad and commerce opportunities expand.

AI buying agents create coverage gaps, prompting insurers to define liability before courts do.

Italy’s digital economy continues to expand as advertising investment grows and consumers spend more time across social, streaming, and connected media environments.

Our inaugural Pulse of the Consumer: Food and Beverage survey tracks shopper behavior across food and beverage categories.

Browser dominance could help autofill features chip away at Apple Wallet’s market share.

The earlier sales time frame could attract price-sensitive shoppers seeking summer and seasonal items.

Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.

70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.

AI is rewriting the digital shelf. As discovery shrinks to a handful of recommendations, brands are forced to optimize for both humans and machines or risk disappearing early in the purchase journey.

Ten charts reveal where digital markets are headed as AI shapes ad trends, social and retail media take a bigger share of ad spend, and consumer adoption of AI-driven buying influences ecommerce growth.

ChatGPT ads could open up in a second window via a partnership with Smartly

In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.

Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.

Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.

This FAQ covers what marketers and retail strategists need to know heading into 2026.

This FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.

US lawmakers draft bill to revive easy-cancel rules as consumer budgets are pinched.