Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
YouTube for Marketers Explainer

YouTube for Marketers Explainer

Report
Apr 02, 2025

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Asia-Pacific Ecommerce 2025

Asia-Pacific Ecommerce 2025

Report
Apr 01, 2025

In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

Shoppers want AI-based customer service to improve

Shoppers want AI-based customer service to improve

Article
Mar 21, 2025

Nearly half (48.0%) of US digital shoppers want to see AI-driven customer service quality improved or added on ecommerce sites, per a February 2025 survey from Cint and Omnisend.

US Ecommerce by Category Forecast 2025

US Ecommerce by Category Forecast 2025

Report
Mar 21, 2025

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

Walmart wins, grocery shopping thins, home-based breakfast, and other key stats from the week

Article
Mar 21, 2025

This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.

SXSW 2025

SXSW 2025

Report
Mar 20, 2025

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

How retailers can mitigate returns

Article
Mar 19, 2025

Returns will pass the trillion dollar mark this year, with US ecommerce returns growth outpacing sales growth, per our forecast. “It’s important for retailers and brands to look at their returns, because those ultimately eat into their margins,” said our analyst Sky Canaves.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Infopack: Brazil Commerce Landscape 2025

Infopack: Brazil Commerce Landscape 2025

Report
Mar 13, 2025

Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.

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Infopack: Brazil Media Consumption 2025​

Infopack: Brazil Media Consumption 2025​

Report
Mar 13, 2025

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Skipify integrates Discover’s tokenization tech to better meet merchant’s evolving expectations

Article
Mar 06, 2025

The increased security for merchants and customers can make Skipify a more attractive payments partner

Ticketmaster dominates US ticket sales

Ticketmaster dominates US ticket sales

Article
Feb 26, 2025

US ticketing service Ticketmaster had more unique visitors in December 2024 than the next nine sites/apps combined, according Comscore data.

Shoppable Media 2025

Shoppable Media 2025

Report
Feb 24, 2025

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

US Retail Ecommerce Returns 2025

US Retail Ecommerce Returns 2025

Report
Feb 21, 2025

Online returns growth will outpace overall ecommerce growth through 2028, driving retailers to update their strategies and solutions to manage costs.

AppLovin expects ecommerce advertisers will drive significant revenue growth

AppLovin expects ecommerce advertisers will drive significant revenue growth

Article
Feb 19, 2025

AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

US B2B Ecommerce Forecast 2024

US B2B Ecommerce Forecast 2024

Report
Feb 19, 2025

B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers’ preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

Shop Pay ramps up buy button competition with impressive 2024 growth

Article
Feb 13, 2025

Its impressive growth gives Shopify a volume and cross-sell boost

Shoppers use brand sites to stay updated on their favorites

Shoppers use brand sites to stay updated on their favorites

Article
Feb 06, 2025

One-third of US shoppers stay updated on their favorite brands by proactively visiting their website, according to a September 2024 survey from Gale Group.

Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears

Audio
Feb 05, 2025

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

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