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EMARKETER

Infopack: Brazil Media Consumption 2025​

Time Spent, Social Engagement, and Emerging Digital Trends​

Report by Grace Ann Marie Patricio  |  Mar 13, 2025

Brazil Digital Landscape 2025

Infopacks for Media Consumption, Ad Spending, and Commerce

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About This Report
Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.
Topics
Social Media Usage
Consumer Behavior
Digital Video
Brazil

This infopack, part of our three-report series, “Brazil Digital Landscape 2025,” provides a collection of data and information to help you and your customers understand:​

  • How and where internet users in Brazil spend time with various media.
  • How social media penetration is shaping digital engagement.
  • Other trends, including how video-on-demand (VOD) and genAI usage are evolving in Brazil.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Grace Ann Marie Patricio

Contributors

Matteo Ceurvels
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Jennifer Pearson
VP, Research
Monica Peart
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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