Worldwide sales of personal luxury goods will only grow by 3.2% in 2024 to reach $429.15 billion, weighed down by slower growth in the US and China, according to an August 2024 EMARKETER forecast.

In our exclusive survey, CPG and general merchandise ad buyers shared their opinions of retail media network attributes across metrics including traffic, targeting, and ad cost.

The customer journey rarely follows a straight line—it’s made up of moments that unfold unpredictably. To craft a marketing automation strategy, marketers can use behavioral data, scale personalization with AI, and create seamless cross-channel experiences that adapt to this complexity.

Offering a seamless returns process can help merchants win repeat shoppers.

Although the Cyber Five will hit record ecommerce sales in the US this year at $41.43 billion, the retail event’s share of total retail ecommerce holiday season sales will continue to shrink, per our July 2024 forecast.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico’s complex digital landscape.

This could further propel BNPL volume this holiday season as well as catapult merchants’ holiday volume.

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

AI enables large brands to unlock valuable insights from vast customer data, turning it into predictive analytics, personalized recommendations, and benchmarks. With these tools, brands can anticipate customer needs, enhance engagement, and drive growth.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

LEGO’s website is by far the most visited toy retail website among US consumers, with 5.89 million unique visitors in August 2024, according to data from Comscore Inc.

Every step of the grocery shopping journey is being digitized; how do consumers feel about it?

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

It's the ecommerce giant’s first credit card but likely not the last as it competes with Amazon and other ecommerce sites

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients’ shifting preferences over how and where to spend their advertising dollars.

Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.