Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
The Ecommerce Delivery Opportunity

The Ecommerce Delivery Opportunity

Report
May 23, 2024

Delivery is a critical component of ecommerce fulfillment, but accessing this opportunity requires brands and retailers to navigate a complex set of options and find ways to meet rising consumer expectations.

Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024

Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024

Article
May 22, 2024

Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.

The State of US Retail Payment Channels

The State of US Retail Payment Channels

Report
May 17, 2024

In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.

Win over Gen Z with wellness, social media, and low prices

Article
May 14, 2024

As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.

5 key stats on how mobile apps boost physical, digital sales

Article
May 13, 2024

Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience.

How Lowe’s uses customization, content in the ecommerce journey

Article
May 08, 2024

Shopping should be easy, according to Ryan Fagan, vice president of digital at Lowe’s. “Our job is to guide them through their shopping trip as seamlessly as possible.” Fagan shared three ways Lowe’s is enhancing its ecommerce experience, from tailoring the digital experience to specific customer segments to surfacing other relevant products throughout the shopping journey.

How CPG brands can take their products from inception to in-store

Article
May 01, 2024

In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

Amazon and Walmart lean on exclusive sales to boost membership enrollment

Amazon and Walmart lean on exclusive sales to boost membership enrollment

Article
Apr 26, 2024

Amazon and Walmart follow a similar playbook: The retailers use exclusive access to events like Prime Day and Walmart+ Early Access to showcase the value of their membership programs.

What’s Whatnot? Meet the livestream platform that’s coming for TikTok Shop and eBay

Article
Apr 25, 2024

Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

5 key stats: How consumers shopped Amazon, Walmart, and TikTok Shop in Q1

Article
Apr 17, 2024

Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.

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Tractor Supply exec on how an omnichannel strategy serves its niche audience base

Article
Apr 17, 2024

Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.

Teens ramp up spending on beauty, pull back on shoes, apparel

Article
Apr 12, 2024

Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.

US Resale 2024

US Resale 2024

Report
Apr 05, 2024

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

PubMatic and Instacart join forces to marry retail media data with programmatic advertising

PubMatic and Instacart join forces to marry retail media data with programmatic advertising

Article
Apr 04, 2024

PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.

US Amazon Ecommerce Forecast 2024

US Amazon Ecommerce Forecast 2024

Report
Apr 04, 2024

Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.

SXSW 2024

SXSW 2024

Report
Mar 26, 2024

Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.

GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

US Holiday 2023 Recap and 2024 Preview

US Holiday 2023 Recap and 2024 Preview

Report
Mar 22, 2024

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Why Beyond is bringing retail brands back from the dead

Article
Mar 21, 2024

Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.

US Ecommerce by Category 2024

US Ecommerce by Category 2024

Report
Mar 20, 2024

Growth has slowed, but bright spots remain in key categories.

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