In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

Amazon and Walmart follow a similar playbook: The retailers use exclusive access to events like Prime Day and Walmart+ Early Access to showcase the value of their membership programs.

Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.

Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.

Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.

Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.

Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.

Growth has slowed, but bright spots remain in key categories.

As a potential TikTok ban looms, brands are considering what a world without TikTok Shop would look like. I probably won’t look all that different, but there are a few places where TikTok’s absence will be felt more than others.

Turnaround plans aren’t easy: While Abercrombie turned its fortunes around by delivering styles that resonate with Gen Zers and millennials, Foot Locker’s growth strategy remains a work in progress.

Amazon’s website is by far the most visited ecommerce site by unique monthly visitors in the US, per November 2023 Similarweb data.

In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.

On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.