ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Jul 31, 2025

Competitive conquesting gains ground among RMNs

Article |
 Jul 31, 2025

Parents prioritize value, convenience during back-to-school shopping

Article |
 Jul 31, 2025

CVS’ Q2 earnings please investors as competitors falter

Article |
 Jul 31, 2025

A historical success story: How U.S. Bank’s “Translators” campaign drove traffic to its Spanish voice assistant

Article |
 Jul 31, 2025

Consumers unwilling to pay for AI features

Article |
 Jul 30, 2025

Loyalty on the line: How price increases are reshaping consumer choice

Article |
 Jul 30, 2025

Revolut could soon become a full-service US bank

Article |
 Jul 30, 2025

Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth

Article |
 Jul 30, 2025

Younger generations concerned most with cost of living

Article |
 Jul 29, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

US Amazon Ecommerce Forecast 2024

The Ecommerce Giant Continues to Gain Market Share, but Faces New Threats From Temu and Others

Report by Blake Droesch  |  Apr 4, 2024
Download
Report
Deck
Executive Summary
Share
Table of Contents
Executive Summary
How big will Amazon get?
Amazon’s US ecommerce business returns to form
How will Amazon’s ecommerce business evolve over the next two years?
What do Amazon’s market share gains say about the competitive landscape?
Media Gallery
About This Report
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Topics
Retail Categories
Ecommerce Sales
United States
Table of Contents
Executive Summary
How big will Amazon get?
Amazon’s US ecommerce business returns to form
How will Amazon’s ecommerce business evolve over the next two years?
What do Amazon’s market share gains say about the competitive landscape?
Media Gallery

Despite already dominating the US market, Amazon’s ecommerce sales are growing faster than those of its competitors in nearly every product category. But new threats from Temu, Walmart, and other players may challenge its reign in the coming years.

Key Question: What is the two-year outlook for Amazon’s US ecommerce business?

Amazon Will Surpass 40% of US Ecommerce Sales in 2024
E-Mail ChartDownload

Key Stat: Amazon will capture more than 40% of US ecommerce sales in 2024.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

10charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. How big will Amazon get?
  1. Amazon’s US ecommerce business returns to form
  2. How will Amazon’s ecommerce business evolve over the next two years?
  1. What do Amazon’s market share gains say about the competitive landscape?
  2. Media Gallery

Charts in This Report

Amazon Will Surpass 40% of US Ecommerce Sales in 2024In 2023, Amazon's Sales Growth Outpaced the Market by the Largest Margin Since 2019
Amazon's US Sales Growth Exceeded the Total Market by Over 5 Percentage Points in 5 CategoriesAmazon Will Continue to Grow Faster Than Most Leading Retailers, Aside From Walmart (billions in US ecommerce sales and % change, by company, 2024-2025)
Health, Personal Care, and Beauty and Apparel, Footwear, and Accessories Will Play a Larger Role in Amazon's Ecommerce Business (category % of US Amazon retail ecommerce sales, 2023-2025)Amazon's Category Growth Mostly Aligns With the US Ecommerce Market (US Amazon vs. total ecommerce CAGR, by category, 2023-2025)
Amazon's Largest Market-Share Gains Will Come From Categories It Already Dominates Amazon Will Struggle to Gain Share in Household Goods Categories
Amazon Will Lose Market Share in Two Categories: Home Improvement and Auto and PartsPotential Threats to Amazon's Dominance

authors

Blake Droesch

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Brian Lau
Forecasting Analyst
Sarah Marzano
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo