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Learn More →US Ecommerce by Category 2024
A Slowdown in Growth Reshapes the Landscape
About This Report
Growth has slowed, but bright spots remain in key categories.
Last year, US ecommerce sales grew at the slowest pace since 2009. In 2024, we expect a tepid boost in growth, fueled by sales of household goods in two key categories: health, personal care, and beauty and food and beverage. This deck will:
- Share our forecast for US retail ecommerce sales.
- Reveal a shift in the ecommerce landscape, as household essentials outpace growth of the categories that have historically dominated ecommerce.
- Help brands and retailers capitalize on opportunities for growth.
authors
Blake Droesch
Contributors
- Cosima Balletti-Thomas
- Associate Forecasting Analyst
- Sky Canaves
- Principal Analyst
- Suzy Davidkhanian
- VP, Content
- Donte Gibson
- Senior Charts Editor
- Kyndall Krist
- Senior Copy Editor
- Brian Lau
- Senior Forecasting Analyst
- Wendy Louie-Lam
- Senior Forecasting Analyst
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Amy Rotondo
- Director, US Research
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