Key stat: Amazon’s website is by far the most visited ecommerce site by monthly visitors in the US, per November 2023 Similarweb data.

Beyond the chart:

• Website visits don’t necessarily translate to sales. Etsy is No. 4 in terms of visits, but will account for less than 1% of total US retail ecommerce sales this year, per our November 2023 forecast.
• While Amazon and Walmart are in competition for sales, Amazon has many more web visits, which is good news for its retail media business.
• In fact, all retailers in the top five have sizable retail media businesses.
• Super Bowl star Temu did not crack the top 10, with 92.2 million monthly visits, but it did see YoY growth of 701% in visits in 2023, according to Similarweb.

Use this chart:

• Determine where to invest retail media dollars.
• Assess which marketplaces to work with.

More like this:

• Walmart, Amazon, Instacart make search enhancements
• How TikTok, Temu, and Sephora are making online shopping fun
• Clothing, groceries, and beauty products are popular digital purchases
• How seamless payments, social commerce, and loyalty apps are driving mcommerce growth

A previous version of this story noted unique visitors. The chart shows visitors.