ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Aug 27, 2025

Google's AI summaries lead to far fewer clicks

Article |
 Aug 27, 2025

Google Cloud is developing its own blockchain

Article |
 Aug 27, 2025

Shoppers trust genAI more than brand websites for purchase advice

Article |
 Aug 26, 2025

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

Article |
 Aug 26, 2025

YouTube TV risks engagement dip as Fox standoff escalates

Article |
 Aug 26, 2025

Eli Lilly moves to file for approval of GLP-1 weight loss pill

Article |
 Aug 26, 2025

Gen Zers are committed to saving money but using the wrong products to get there

Article |
 Aug 26, 2025

Multiple signs of credit stress mean banks must have a plan to intervene

Article |
 Aug 26, 2025

Google Translate evolves from utility app to engagement platform

Article |
 Aug 26, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

US Holiday 2023 Recap and 2024 Preview

Mobile Now Accounts for More Than Half of the Season's Ecommerce Sales

Report by Sky Canaves  |  Mar 22, 2024
Download
Report
Deck
Share
About This Report
Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.
Topics
Holiday & Seasonal Shopping
United States

Consumer spending during the 2023 holiday season showed solid but modest growth as US shoppers prioritized lower-cost goods and categories. This deck will:​

  • Review US retail and ecommerce sales trends from the 2023 holidays, including by channel and product category. ​
  • Share our early outlook for the US 2024 holiday season.​
  • Help brands, retailers, and marketers start planning for the 2024 holidays.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Sky Canaves

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Report Editing
Sarah Marzano
Emma Noyes
Graphic Designer, Data Visualization
Amy Rotondo
Director, US Research
Ali Young
Senior Copy Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo