Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Retail and Ecommerce Sales Benchmarks: Q4 2024

Retail and Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Amazon vs. Other Retailers Benchmarks: Q4 2024

US Amazon vs. Other Retailers Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Ecommerce Sales Benchmarks: Q4 2024

US Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Grocery Ecommerce Benchmarks: Q4 2024

US Grocery Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Holiday Ecommerce SalesBenchmarks: Q4 2024

US Holiday Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Total Retail Sales Benchmarks: Q4 2024

US Total Retail Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Worldwide Ecommerce Benchmarks: Q4 2024

Worldwide Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

How retailers can differentiate their ecommerce strategy this holiday season with retail media | Sponsored Content

Article
Sep 27, 2024

This holiday season, retailers can stand out in the crowded ecommerce landscape by using retail media. This approach enhances the shopping experience while creating new revenue streams to offset the challenges of online shopping.

Cart abandonment benchmarks: Which categories have the highest and lowest rates

Cart abandonment benchmarks: Which categories have the highest and lowest rates

Article
Sep 26, 2024

The average cart abandonment rate worldwide was 73.9% in the 12 months ending July 2024, according to data from Dynamic Yield.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Nearly half of US consumers spent more than $2,500 on online shopping this year

Nearly half of US consumers spent more than $2,500 on online shopping this year

Article
Sep 25, 2024

23.8% of US consumers say they’ve spent between $2,500 to $5,000 on online shopping throughout the year, per June 2024 data by Narvar. Another 22.6% spent upward of $5,000.

What consumers want from brands in 2024: 5 key stats

Article
Sep 25, 2024

Today’s consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

Generative AI for Customer Service in Retail

Generative AI for Customer Service in Retail

Report
Sep 18, 2024

GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.

Generative AI for Search in Retail

Generative AI for Search in Retail

Report
Sep 17, 2024

GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.

4 things to know about dollar store consumers

Article
Sep 10, 2024

Dollar store consumers, especially lower-income households, are facing financial difficulties, relying on credit cards to cover necessities. Retailers like Dollar General and Dollar Tree are focusing on pricing and promotions to keep customers shopping, but there has been a decline in discretionary spending from middle- and high-income consumers, who may be turning to mass retailers like Walmart.

3 holiday shopping trends: Value-driven purchases, in-store resurgence, and the mobile commerce boom

Article
Sep 06, 2024

A truncated holiday spending period with fewer days between Thanksgiving and Christmas and the election will throw a curveball to retail sales this season, our analyst Sky Canaves said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. In-store retail will see healthy growth, consumers will continue holding back on splurges, and mobile will uplift overall ecommerce. Here are three trends we’re predicting for the upcoming holiday season.

Gen Z Path to Purchase 2024

Gen Z Path to Purchase 2024

Report
Sep 06, 2024

Gen Z’s complicated path to purchase leans heavily on digital platforms and channels. But offline resources still play a key role.

Gen Z will make its presence felt as digital shoppers and buyers

Gen Z will make its presence felt as digital shoppers and buyers

Article
Sep 06, 2024

Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. The pace of Gen Z digital buyer growth will be fastest between 2024 and 2026, before tapering off significantly, making the near-term period a critical era for brands and retailers to capture Gen Z loyalty.

Visa plans upgraded A2A offering in Europe

Article
Sep 06, 2024

It plans to launch a dedicated A2A service next year with more protections and controls as adoption of the payment method is much further abroad than in the US

Shein, Temu win over Gen Z shoppers

Shein, Temu win over Gen Z shoppers

Article
Aug 30, 2024

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or