Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.

Customer data collection, the dawn of retail media, and AI-assisted shopping has upended a retail industry already in the midst of a big-box transformation at the tail end of the 20th century. And then there is one of the biggest elephants in the room: Amazon. Here are some of the most impactful changes that marketing leaders have seen over the last 25 years.

The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not

Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn’t the only thing on retailers’ minds this year.

Digital wallets are solving this with passwordless checkout, which will likely become the industry norm

Return fraud is accelerating: That's forcing retailers to evolve beyond traditional prevention methods.

Worldwide sales of personal luxury goods will only grow by 3.2% in 2024 to reach $429.15 billion, weighed down by slower growth in the US and China, according to an August 2024 EMARKETER forecast.

In our exclusive survey, CPG and general merchandise ad buyers shared their opinions of retail media network attributes across metrics including traffic, targeting, and ad cost.

The customer journey rarely follows a straight line—it’s made up of moments that unfold unpredictably. To craft a marketing automation strategy, marketers can use behavioral data, scale personalization with AI, and create seamless cross-channel experiences that adapt to this complexity.

Offering a seamless returns process can help merchants win repeat shoppers.

Although the Cyber Five will hit record ecommerce sales in the US this year at $41.43 billion, the retail event’s share of total retail ecommerce holiday season sales will continue to shrink, per our July 2024 forecast.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico’s complex digital landscape.

This could further propel BNPL volume this holiday season as well as catapult merchants’ holiday volume.

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

AI enables large brands to unlock valuable insights from vast customer data, turning it into predictive analytics, personalized recommendations, and benchmarks. With these tools, brands can anticipate customer needs, enhance engagement, and drive growth.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

TikTok Shop is entering its second holiday season, when it will rely on big brands and livestream commerce to maintain the momentum it's gathered since launching a little over a year ago.

ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.