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EMARKETER

US Digital Grocery Forecast 2025

Slower Growth for the Second-Largest Category in Ecommerce

Report by Blake Droesch  |  Jan 9, 2025
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About This Report
Growth rates will decline, but digital grocery will remain a key focus for retailers looking to drive incremental sales dollars in ecommerce.
Topics
Ecommerce Sales
US

After years of landmark growth, digital grocery is now the second-highest sales category in US ecommerce. Sales growth will slow to less than 10% annually for the next four years, but grocery will remain a key focus for retailers.

This deck will:

  • Analyze our forecast for digital grocery sales between 2025 and 2028.
  • Break down the forecast for digital grocery by subcategory, business model, and fulfillment method.
  • Forecast growth for the sector's leading retailers and delivery companies.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Blake Droesch

Contributors

Sky Canaves
Principal Analyst
Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Vivian Dong
Forecasting Analyst
Donte Gibson
Senior Charts Editor
Madan Kumar
Copy Editor
Wendy Malloy
Director, Reports Editor
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