In our exclusive survey, consumer packaged goods (CPG) and general merchandise ad buyers shared their opinions of retail media network (RMN) attributes across metrics including traffic, targeting, and ad cost.

This deck will:

• Help RMNs prioritize investments based on how ad buyers perceive value across RMN capabilities.
• Outline opportunity gaps—areas in which RMNs can improve performance.
• Examine key differences between CPG and general merchandise ad buyer perceptions.