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EMARKETER

LEGO leads the top 10 toy retail sites by visitors

Article by Sara Lebow  |  Oct 29, 2024
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LEGO leads the top 10 toy retail sites by visitors
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Topics
Toys & Games
United States
Top 10 US Toy Retail Sites, Ranked by Unique Visitors, Aug 2024 (thousands)
E-Mail ChartDownload

Key stat: LEGO’s website is by far the most visited toy retail website among US consumers, with 5.89 million unique visitors in August 2024, according to data from Comscore Inc.

Beyond the chart:

  • Growth in toy and hobby retail sales has slowed over the past few years. US sales will total $197.94 billion this year, a growth of 2.7% YoY, per our October 2024 forecast.
  • Nearly half (49.3%) of toy and hobby retail sales will take place online this year, per our forecast.

Use this chart: Marketers and retailers can use this chart to benchmark sales performance, consider which brands’ marketing tactics to study, and strategize toy inventory planning.

Related EMARKETER reports:

Note: Data was provided to EMARKETER by Comscore.

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