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EMARKETER

US Holiday 2024 Recap and 2025 Preview

Consumers Showed Up for Stores and Mobile Shopping​

Report by Sky Canaves  |  Mar 20, 2025
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About This Report
Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?
Topics
Holiday & Seasonal Shopping
United States

Consumer spending during the 2024 holiday season remained resilient, as US shoppers opened their wallets for deals on smaller-ticket categories in stores and online.​

This deck will:

  • Review US retail and ecommerce sales trends from the 2024 holidays by channel, product category, and retailer.​
  • Share the forecast for the US 2025 holiday season.​
  • Provide data and insights to help brands, retailers, and marketers start planning for the 2025 holidays.​

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Sky Canaves

Contributors

Suzy Davidkhanian
VP, Content
Blake Droesch
Brian Lau
Senior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Amy Rotondo
Director, US Research
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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