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Stripe expansion will give Klarna a volume boost ahead of IPO

The news: Klarna expanded its distribution partnership with Stripe, making the buy now, pay later (BNPL) option available to merchants in 26 countries, per CNBC. Stripe merchants will be able to A/B test the impact Klarna has on their conversion rates.

As part of the new deal, Stripe will get a share of the fees that Klarna makes from each transaction.

How we got here: Klarna has been available to Stripe merchants in a limited capacity since 2021. The two payment companies have also worked together on other ventures, including the checkout business that Klarna sold to investors in October.

Why it matters: Stripe’s expansive merchant network can help Klarna with its goal of being on every checkout page.

Working with a payment provider like Stripe also means Klarna doesn’t need to make individual merchant partnerships, which can be costly and time-consuming. This is a growth strategy Klarna has been pushing in recent months: It became a default payment option on Worldpay in October and on WooCommerce earlier this month.

Our take: This tie-up can help give Klarna a payments volume boost ahead of its long-awaited IPO. We expect Klarna’s US payment value will total $30.42 billion in 2025, per our forecast.

This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

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