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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
US Retail Ecommerce Returns 2023

US Retail Ecommerce Returns 2023

Report
Feb 08, 2023

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.

Healthcare is retail’s next frontier

Article
Feb 06, 2023

Over the past year, retail has pushed further into healthcare for two reasons: more customers and more money. The usual suspects (e.g., CVS, Walgreens, and Rite Aid) are all making investments in their healthcare offerings, but Amazon is on their heels.

4 retail focus areas for omnichannel growth in 2023

Article
Feb 03, 2023

Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here’s what you need to know.

What’s the next phase of D2C retail?

What’s the next phase of D2C retail?

Article
Jan 31, 2023

The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

How the pet industry is addressing inflation, convenience, and health and wellness in 5 charts

How the pet industry is addressing inflation, convenience, and health and wellness in 5 charts

Article
Jan 30, 2023

Pet sales are on the rise (thanks, in large part, to inflation). Consumers, who are increasingly shopping online, are seeking out premium health and wellness-focused products for the furry members of their family.

Ecommerce Around the Globe: Penetration Hits A Critical Milestone in 18 Countries

Ecommerce Around the Globe: Penetration Hits A Critical Milestone in 18 Countries

Article
Jan 24, 2023

There’s often a perception that markets in Asia developed digital offerings far faster than the US and Europe—that’s only partially true in retail.

Reimagining Retail: Shopping for Xbox and Surface products, how TikTok drives sales, and store digitization

Audio
Jan 17, 2023

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

What happened this holiday season and what to expect from earnings

Article
Jan 13, 2023

“The mixed headlines are so hard for consumers to make decisions against.” That’s according to our analyst Suzy Davidkhanian, speaking on our “Behind the Numbers: Reimagining Retail” podcast.

What retailers need to know for 2023 in 5 charts

What retailers need to know for 2023 in 5 charts

Article
Jan 11, 2023

After experiencing a surge in growth in 2021, US retail sales growth began to slow last year, a pattern which will continue into 2023. According to our forecast, sales will rise by less than 3% this year, reaching over $7.3 trillion.

Deals ruled the 2022 holiday shopping season

Article
Jan 09, 2023

Consumers spent $211.7 billion online over the 2022 holiday season (from November 1 to December 31), growing 3.5% year over year, per Adobe Analytics.

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The state of CPG ecommerce in 5 charts

The state of CPG ecommerce in 5 charts

Article
Jan 04, 2023

It doesn’t take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. “Winning at the digital shelf is more critical than ever” for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.

4 more retail predictions for 2023

Article
Jan 03, 2023

This year will be marked by a little bit of the old and a little bit of the new. While consumers give in-store shopping another go, augmented reality (AR) will help bridge the gap between the physical and digital worlds. Our analysts have already covered the biggest trends of 2023, but here are four more predictions for what's to come next year.

Holiday sales rise 7.6% as consumers return to pre-pandemic activities

Holiday sales rise 7.6% as consumers return to pre-pandemic activities

Article
Dec 26, 2022

US retail sales grew 7.6% over the holiday season: Consumers diversified their spending due to inflation and a desire to return to pre-pandemic activities such as eating out.

Click-and-Collect, Canada

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, France

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, Germany

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, Italy

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, Spain

CollectionSnapshot
Dec 22, 2022

Click-and-Collect, UK

CollectionSnapshot
Dec 22, 2022
To keep customers coming back, brands need to rethink their loyalty strategies

To keep customers coming back, brands need to rethink their loyalty strategies

Article
Dec 20, 2022

As consumers are forced to make hard decisions about where they spend their money, brands that rely on tired loyalty tactics may struggle to keep up.

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