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EMARKETER

Reimagining Retail: Shopping for Xbox and Surface products, how TikTok drives sales, and store digitization

Audio by Sara Lebow, Andrew Lipsman  |  Jan 17, 2023
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Reimagining Retail: Shopping for Xbox and Surface products, how TikTok drives sales, and store digitization
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eMarketer Podcast
United States

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

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