Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce

Online sales of health, personal care categories are growing. Here are 3 strategies to tap into that trend

Article
Dec 07, 2022

Health and personal care will be the third-fastest-growing ecommerce sales category this year, growing 22.1% year over year, according to our forecast.

Tech Trends to Watch for 2023

Tech Trends to Watch for 2023

Report
Dec 07, 2022

As the economy continues to roil, brands will look to some of the most hyped technologies—including generative AI, clean rooms, and Web3—to solve real problems.

Spotlight: US Card Payment Fraud Losses Forecast 2022

Spotlight: US Card Payment Fraud Losses Forecast 2022

Report
Dec 06, 2022

US card fraud losses will remain sky-high despite slowing growth as credit cards and card-not-present fraud drive risk for merchants, issuers, and consumers alike—pushing new technology adoption and consumer education strategies to lower risk.

A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving

Article
Dec 01, 2022

It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.

Record Cyber Monday sales reach $11.3 billion, driven by deep discounting

Record Cyber Monday sales reach $11.3 billion, driven by deep discounting

Article
Nov 29, 2022

Once again, Cyber Monday has taken the title of the biggest online shopping day of the year. Let’s break down why it may be a sign of a jolly holiday ahead.

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

Article
Nov 23, 2022

Retail ecommerce sales in Latin America were slower than expected during the first nine months of 2022: We break down why as well as which companies saw declines versus those that fared well.

What’s happening with luxury in 5 charts

What’s happening with luxury in 5 charts

Article
Nov 22, 2022

In a year of shrinking margins and pulled-back consumer spending, luxury sales have remained relatively immune to the headwinds plaguing other retailers. Here are five charts that break down why the bubble hasn’t burst yet.

The Power of Walmart

The Power of Walmart

Report
Nov 21, 2022

This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Why there is more to achieving sales milestones on Singles’ Day | Sponsored Content

Article
Nov 08, 2022

China’s Singles’ Day continues to top the charts, but the vitality of the world’s biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.

Q&A: Turn chief product officer Brian Gaspar shares how AI is transforming hiring and recruitment

Article
Nov 07, 2022

Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.

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Online sales plummet, discounts grow as retailers fight for consumer dollars during the holiday season

Article
Nov 03, 2022

In a year plagued with rising prices and supply chain constraints, many retailers are hoping the holiday season will signal a return to normal. But according to Adobe, that may not be the case.

US holiday ecommerce sales will grow just 2.5%

US holiday ecommerce sales will grow just 2.5%

Article
Nov 03, 2022

US ecommerce holiday sales will increase by 2.5% this year, an underwhelming figure compared with 8.6% growth in 2021 and a 33.0% surge in 2020.

Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar

Video
Nov 02, 2022

Watch the on-demand replay of our webinar, Industry KPIs, to learn how our premium benchmarking tool can help guide your budgeting and planning processes.

Shopify beats expectations on subscription and merchandise volume growth, cost cutting

Article
Oct 28, 2022

Shopify exceeded expectations for the third quarter, reporting higher-than-expected revenues and a smaller-than-expected loss.

Millennials shop on mobile and during weekdays

Millennials shop on mobile and during weekdays

Article
Oct 24, 2022

In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

B2B ecommerce in the US: A trillion-dollar market that is still small by comparison

B2B ecommerce in the US: A trillion-dollar market that is still small by comparison

Article
Oct 21, 2022

B2B ecommerce still plays a limited role in B2B transactions, and the room for growth is enormous.

The top 10 digital retailers worldwide

The top 10 digital retailers worldwide

Article
Oct 21, 2022

Alibaba was the world’s No. 1 digital retailer in 2021 with $1.249 trillion in ecommerce gross merchandise value (GMV). Amazon ranked No. 2, with ecommerce GMV of $602.0 billion, while JD.com and Pinduoduo took No. 3 and No. 4, respectively.

Amazon’s second Prime Day doesn’t stack up against inflation

Article
Oct 17, 2022

During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

4 tech innovations giving Amazon an edge in grocery

Article
Oct 14, 2022

Amazon is at a grocery inflection point, battling Walmart and Instacart for ecommerce dominance in the US. While each has its own strengths, Amazon’s ecommerce background gives it a leg up in tech.

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