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Ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ecommerce
Millennials shop on mobile and during weekdays

Millennials shop on mobile and during weekdays

Article
Oct 24, 2022

In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

B2B ecommerce in the US: A trillion-dollar market that is still small by comparison

B2B ecommerce in the US: A trillion-dollar market that is still small by comparison

Article
Oct 21, 2022

B2B ecommerce still plays a limited role in B2B transactions, and the room for growth is enormous.

The top 10 digital retailers worldwide

The top 10 digital retailers worldwide

Article
Oct 21, 2022

Alibaba was the world’s No. 1 digital retailer in 2021 with $1.249 trillion in ecommerce gross merchandise value (GMV). Amazon ranked No. 2, with ecommerce GMV of $602.0 billion, while JD.com and Pinduoduo took No. 3 and No. 4, respectively.

Amazon’s second Prime Day doesn’t stack up against inflation

Article
Oct 17, 2022

During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

4 tech innovations giving Amazon an edge in grocery

Article
Oct 14, 2022

Amazon is at a grocery inflection point, battling Walmart and Instacart for ecommerce dominance in the US. While each has its own strengths, Amazon’s ecommerce background gives it a leg up in tech.

A demographic look at Walmart+

A demographic look at Walmart+

Article
Oct 14, 2022

Among US adults, 16% pay for a Walmart+ membership. Those subscribers skew younger: 23% of 18- to 34-year-olds pay for the premium, versus just 10% of those ages 55 to 65.

How Goodwill’s latest ecommerce venture fits into the existing resale landscape

Article
Oct 13, 2022

Last week, Goodwill launched GoodwillFinds, an ecommerce platform for thrifters across the US.

How consumers access digital coupons

How consumers access digital coupons

Article
Oct 12, 2022

More than 90% of US digital coupon users will access the vouchers via smartphone this year. That figure is increasing slowly as tablet coupon adoption remains fairly stagnant.

Reimagining Retail: The future of Amazon’s grocery strategy and the tech giving it an edge

Audio
Oct 11, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.

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US Buy Now, Pay Later Feature Demand Report 2022

US Buy Now, Pay Later Feature Demand Report 2022

Report
Oct 11, 2022

Our inaugural study evaluates 49 BNPL features based on customer demand, according to results of a survey of US BNPL users.

Q&A: Upgrading the shopping journey in 3D with Google Shopping

Article
Oct 10, 2022

Insider Intelligence spoke with Lilian Rincon, senior director of product for Shopping at Google, about the tech giant’s newest features, ranging from personalized suggestions to showcasing products in 3D.

4 predictions for the future of Shein

Article
Oct 07, 2022

Shein’s expanding its US distribution centers in an effort to expand its American market. That’s good news for US customers, who currently wait up to 15 days for deliveries from the Chinese brand.

3 key takeaways from our ‘Digital Coupons’ report

3 key takeaways from our ‘Digital Coupons’ report

Article
Oct 06, 2022

The days of clipping coupons from booklets are long gone. Coupons, like so many other paper-based products, have gone digital. Retailers are focused on streamlining the savings experience for consumers to foster brand loyalty and punch up sales.

What that Whole Foods-Amazon partnership means 5 years in

Article
Oct 05, 2022

We take a look at how the partnership has evolved in the five years since Amazon’s acquisition.

Top 3 retail automation technologies to watch

Article
Oct 03, 2022

Despite slowing sales growth, US ecommerce sales will top $1 trillion for the first time this year. Our “Reimagining Retail” podcast team spoke about the latest ways retailers are trying to streamline their ecommerce operations.

The inside scoop from Groceryshop

Article
Sep 28, 2022

Last week, thousands of consumer packaged goods (CPG) and grocery leaders gathered at Groceryshop 2022, including our own chief content officer Zia Wigder and analyst Andrew Lipsman.

Amazon confirms second Prime Day event

Article
Sep 27, 2022

Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.

Click and collect drives the digital grocery market

Click and collect drives the digital grocery market

Article
Sep 22, 2022

Click and collect’s share of digital grocery is growing. This year, the fulfillment method will account for 36.8% of US grocery ecommerce sales. Come 2026, that figure will rise to 40.6%.

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