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EMARKETER

US Buy Now, Pay Later Feature Demand Report 2022

How Consumers Rank 49 Features That Can Help Providers Weather the Storm

Report by David Morris  |  Oct 11, 2022
Download
Report
Deck
Crosstabs
The One-Pager
Share
Table of Contents
Executive Summary
Key Findings
Action Points
BNPL Fintechs Are Struggling—the Right Feature Mix Can Help
Customers’ Most Valued BNPL Features in 2022
No. 1: Fee Avoidance
No. 2: Rewards
No. 3: Account Management
No. 4: Payments
No. 5: Financial Wellness
No. 6: Security and Privacy
No. 7: Shopping
Methodology
Glossary
Survey Demographics
Appendix
Read Next
Sources
Media Gallery
About This Report
Our inaugural study evaluates 49 BNPL features based on customer demand, according to results of a survey of US BNPL users.
Topics
Payments
Banking
United States
Table of Contents
Executive Summary
Key Findings
Action Points
BNPL Fintechs Are Struggling—the Right Feature Mix Can Help
Customers’ Most Valued BNPL Features in 2022
No. 1: Fee Avoidance
No. 2: Rewards
No. 3: Account Management
No. 4: Payments
No. 5: Financial Wellness
No. 6: Security and Privacy
No. 7: Shopping
Methodology
Glossary
Survey Demographics
Appendix
Read Next
Sources
Media Gallery

Executive Summary

Buy now, pay later (BNPL) providers are in the eye of a perfect storm as investor and regulatory scrutiny, increasing competition, and the prospect of recession threaten their business model. To grow purchase value, merchant relationships, and margins, they’ll need to deliver what customers want—this inaugural study reveals what BNPL features consumers demand most.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What BNPL features do US customers value most?
  2. What features can move the needle on retaining and attracting customers?
  3. What features can benefit both BNPL providers and the retailers they serve?

WHAT’S IN THIS REPORT? An analysis of the most in-demand BNPL features a provider can offer to attract customers. The findings pinpoint product development priorities for BNPL providers and partnership priorities for merchants.

Top 5 Most In-Demand US Buy Now, Pay Later (BNPL) Features, July 2022 (% of respondents who called each feature
E-Mail ChartDownload

KEY STAT: Helping customers avoid fees and feel rewarded for making purchases should be BNPL providers’ top priorities, as these themes dominate the five most in-demand features among consumers.

Here’s what’s in the full report

4files

Exportable files for easy reading, analysis and sharing.

17charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Findings
  3. Action Points
  4. BNPL Fintechs Are Struggling—the Right Feature Mix Can Help
  5. Customers’ Most Valued BNPL Features in 2022
  6. No. 1: Fee Avoidance
  7. No. 2: Rewards
  1. No. 3: Account Management
  2. No. 4: Payments
  3. No. 5: Financial Wellness
  4. No. 6: Security and Privacy
  5. No. 7: Shopping
  6. Methodology
  7. Glossary
  1. Survey Demographics
  2. Appendix
  3. Read Next
  4. Sources
  5. Media Gallery

Charts in This Report

Top 5 Most In-Demand US Buy Now, Pay Later (BNPL) Features, July 2022 (% of respondents who called each feature "extremely valuable")US Buy Now, Pay Later (BNPL) Payment Value and Users, 2020-2026 (billions and millions of users)
Top 3 In-Demand Buy Now, Pay Later (BNPL) Features, by Category, July 2022 (% of respondents who called each feature "extremely valuable")Most Valuable Buy Now, Pay Later (BNPL) Rewards Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Account Management Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")Most Valuable Buy Now, Pay Later (BNPL) Payments Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Financial Wellness Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")Most Valuable Buy Now, Pay Later (BNPL) Security and Privacy Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")
Most Valuable Buy Now, Pay Later (BNPL) Shopping Features According to US BNPL Users, July 2022 (% of respondents who called each feature "extremely valuable")Glossary: US Buy Now, Pay Later Feature Demand Report 2022
Demographic Summary of Respondents, US Buy Now, Pay Later Feature Demand Report 2022, July 2022Payment Methods Used by US Buy Now, Pay Later (BNPL) Customers to Make Purchases, July 2022 (% of respondents)
Financial Reasons US Buy Now, Pay Later (BNPL) Customers Made Purchases With BNPL Services, July 2022 (% of respondents)Types of Buy Now, Pay Later (BNPL) Plans Used by US BNPL Customers, July 2022 (% of respondents)
Types of Purchases Made Using Buy Now, Pay Later (BNPL) by US BNPL Customers, July 2022 (% of respondents)Factors Considered by US Buy Now, Pay Later (BNPL) Users When Deciding To Make a Purchase With a BNPL Service, July 2022 (% of respondents)
Most In-Demand US Buy Now, Pay Later (BNPL) Features, July 2022 (% of respondents who called each feature "extremely valuable")
Download
Report
Deck
Crosstabs
The One-Pager
Share
Table of Contents
Executive Summary
Key Findings
Action Points
BNPL Fintechs Are Struggling—the Right Feature Mix Can Help
Customers’ Most Valued BNPL Features in 2022
No. 1: Fee Avoidance
No. 2: Rewards
No. 3: Account Management
No. 4: Payments
No. 5: Financial Wellness
No. 6: Security and Privacy
No. 7: Shopping
Methodology
Glossary
Survey Demographics
Appendix
Read Next
Sources
Media Gallery
About This Report
Our inaugural study evaluates 49 BNPL features based on customer demand, according to results of a survey of US BNPL users.
Topics
Payments
Banking
United States
Table of Contents
Executive Summary
Key Findings
Action Points
BNPL Fintechs Are Struggling—the Right Feature Mix Can Help
Customers’ Most Valued BNPL Features in 2022
No. 1: Fee Avoidance
No. 2: Rewards
No. 3: Account Management
No. 4: Payments
No. 5: Financial Wellness
No. 6: Security and Privacy
No. 7: Shopping
Methodology
Glossary
Survey Demographics
Appendix
Read Next
Sources
Media Gallery

authors

David Morris

Contributors

Grace Broadbent
Analyst
Tyler Brown
Senior Analyst
Daniel Decea
Researcher, Financial Services
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research
Jaime Toplin
Senior Analyst
Daniel Van Dyke
VP, Content
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